Laura Iles

Short biography

Laura Iles joined Integrated Insight in 2012 from Darden, Inc. and is skilled in strategic planning, pricing, research, and data analytics. Laura helps achieve results through the development of strong business strategies, steeped in consumer insights. Adept at both research and revenue strategy, Laura helps clients understand the “why” behind the strategy being recommended and how customers are most likely to respond. Her work with clients such as Lowe’s Home Improvement, Halstrom Academy, Cedar Fair, Universal Parks and Resorts, Carnival Corporation, ICON Orlando, Portsmouth Historic Dockyard, and others has helped grow revenue significantly. Prior to joining Integrated Insight, Laura directed small wares inventory forecasting and replenishment for Darden, Inc., supporting the needs of 1,800 restaurants across the globe. In her role, Laura drove process improvement through data validation, metrics creation and scorecard development to enable the success of the department’s new strategic initiatives. She also has experience with Schenck Distribution, developing operational efficiencies and over 20% cost savings through improved scheduling practices and decreased cycle times. Laura has a BA in Anthropology from the University of Florida and an MBA in Operations and Technology Management from Rollins College. Laura is trained in the application of Lean Six Sigma.