Unlock the Magic: Bring Storytelling to Life

The theme park business is about turning imagination into reality by creating storytelling that can be experienced. Using the newest addition to Shanghai Disney Resort, the world’s first Zootopia-themed land, as an example, this topic will explore how business operators can create a holistic experience with all touch points - from attraction and ride experiences, entertainment, to shopping and dining experiences. By truly bringing storytelling to life, the session will inspire business operators to create unforgettable experiences and foster lasting emotional connections with guests.

Note: The session will be conducted in Mandarin, with simultaneous interpretation in Mandarin and English available on-site.