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The global attractions industry is entering a new phase of accelerated transformation. Technological change, evolving guest expectations, pressure on operating models, and the redefinition of leadership are shaping the industry’s path toward 2030. In this context, the key question for leaders is not only what lies ahead, but how to prepare today for that future.In this conference, Chris Perry, President of the IAAPA Vision 2035 Taskforce, will share the key insights and conclusions from a collaborative effort with industry leaders worldwide to define where the sector is headed in the coming years. This session offers a unique opportunity to gain first-hand insight into the forces that will shape the future of the global attractions industry.Beyond the diagnosis, the session will focus on the practical application of this vision within the Latin America and Caribbean context. Chris will invite regional leaders to reflect on where their organizations stand today, the challenges they face, and the changes they must drive to enable innovation, sustainable growth, and new approaches to leadership.The session will address topics such as:• The key areas that will define industry success over the next 10 years• How the role of leadership will evolve in environments of constant change• Which strategic decisions must begin today to remain relevant tomorrow