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Challenges, outcomes and implications resulting from obtaining the Forbes recognition for Parks, told by Grupo Xcaret itself, the only park in the world that has obtained this recognition.

Explore how guest and employee expectations are transforming the attractions industry, highlighting the key role of young professionals. In a world that increasingly values authenticity, sustainability, and collaboration, Freddi will discuss how new generations drive change with creativity and a community-focused vision, fostering a “New Togetherness” that redefines innovation and intergenerational connection.

The new environment is uncertain, but also a great opportunity. Only agile and disruptive companies will survive. Adapting is not optional: either you evolve or you disappear. Does your company have the genetics to succeed in the hyper-technological era?

Explore how positive leadership strategies impact your organization’s bottom line. Leading with trust, empathy and inclusion, authentically valuing your employees. Explore the theory, learn the data, and experience the impact in real time.

Introduction to Hasbro City in preparation for their visit that evening.