Rebeca Morgado

Rebeca Morgado is a multidisciplinary creative executive specializing in the design and delivery of immersive, revenue-driven guest experiences across the attractions and hospitality industry. As Vice President of Brand Experience for Jungle Island and Joia Beach in Miami, she leads the strategic development and execution of concepts that elevate both brand identity and commercial performance.

With over a decade of experience spanning industrial design, product development, and integrated marketing, Rebeca brings a unique ability to translate vision into execution. Her work has been instrumental in repositioning Jungle Island into a diversified entertainment destination, including the evolution of large-scale activations such as Luminosa and the continued refinement of Joia Beach as a leading lifestyle venue.

Recognized for her collaborative leadership style, she works cross-functionally to align creative direction with operational delivery, ensuring consistency across all guest touchpoints. Rebeca’s approach combines design thinking with business strategy, consistently delivering experiences that strengthen brand relevance, increase engagement, and drive measurable results.