Premier Parks Launches Mega Mayhem at Rapids Waterpark

April 14, 2024 • 10:38 PM • By Scott Fais

From planning to marketing, gain insight to how the new ProSlide attraction came to fruition

As Rapids Waterpark in West Palm Beach, Florida, opens for the season, a new signature attraction is at the center of the park—and Premier Parks' plan to put the water park in the spotlight. IAAPA News speaks to park and ProSlide leaders who provide best practices on collaboration, marketing, and design.

Featured in this story sharing insight (in order of appearance):

Audrey Padgett, Director of Sales and Marketing at Rapids Waterpark
Phil Hayles, Vice President of Business Development and Strategic Accounts at Proslide
Todd Andrus, Senior Marketing Director for Premier Parks
Alex Ojeda, Social Media Influencer with 13 million followers across all platforms
Branden Morris, Director at Alpha and Omega Entertainment

Scott is the director of global editorial at IAAPA. The six-time Emmy Award-winning journalist enjoys visiting creative attractions of all kinds—and meeting the professionals behind them. Connect with him on LinkedIn.