SHOPPED: The One Good Display Workshop Challenge

Event Information
Date
Wednesday, November 20 | 10 - 11:30 am
Location
S331CD
Session type
EDUSession
Tracks
Games & Merchandise
Marketing, Public Relations, & Sales
Distribution
On-Site
Description

Whether it's a large exit store, venue, outlet, or kiosk- having a display that lures guests is a key strategy to get them into the location and, ultimately, purchase.

This interactive session focuses on the strategies and psychologies behind creating a display that will attract interest.

Theming, color, placement, and shape, all play into the efforts that work for just about any operation. As part of this workshop, you can participate in or witness the first "Displays of IAAPA Competition," where teams will build amazing displays right before your eyes.

If you are new to merchandising, this will give you a strong foundation. For those experienced, take away ideas that will bring your displays to life. Want to sell more merchandise and have your guests grabbing and buying more? Sheryl and Adrea have years of experience creating displays and can't wait to share it all with you.

Learning Objectives
- Participants will see how other locations have used various applicable merchandising designs to create unique, singular displays
- Participants will better understand how to leverage their location to the greatest advantage
- Participants will gain tools that can be easily applied to their location.
Speakers
adrea-gibbs-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymtm0njuwlfvzzxjfody1nzy1myk

Adrea Gibbs

Alriginal Productions LLC
Owner
sheryl-bindelglass-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymtm0ntc1lfvzzxjfndk3nzu0nck

Sheryl Bindelglass, ICAE

SherylGolf
CEO/CFO (Chief Fun Officer)