Hasbro: Innovating the Waterpark

Event Information
Date
Tuesday, November 19 | 8:30 - 9:30 am
Location
S310AB
Session type
EDUSession
Tracks
Water Parks
Description

The leading toy and game company is sparking joy and creating human connection in a way like never before: at a waterpark!

In this session, you’ll hear from the development team behind the concept for the first ever Hasbro waterpark—a completely new Location Based Experience that incorporates storytelling and gamification unlike anything ever done in a waterpark. Leveraging Hasbro’s incredible portfolio of iconic brands (such as Monopoly, My Little Pony, GI Joe, Transformers, and Power Rangers,) the team has created an immersive experience that connects these brands through storytelling and gamification to maximize guest interactivity.

What’s more, the waterpark follows the company’s mission of engaging with generations of fans across all aspects of play and entertainment. Here you’ll learn about Hasbro’s latest innovations in the LBE space incorporating organic play and gamification to continuously elevate the guest experience.

Learning Objectives
-Consider how organic play and gamification in the water park can improve the experience, increase a guest’s length of stay, and enhance an attraction’s repeatability
-Compare attractions as part of different thematic environments
-Discover best practices in avoiding a conceptual “brand-slap” and instead create true guest engagement
Speakers
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Josh Martin

Martin Aquatic Design & Engineering
President & Creative Director
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Matthew Cross

OE Experiences
Founding Partner & CEO
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Matthew Proulx

Hasbro, Inc.
Vice President, Location Based Entertainment, Partnerships and Music
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Chris Grap

Mall of America
VP of Experiential