Workshop: The Intersection of the Guest and Employee Experience

It is commonly said that a great guest experience begins with a great employee experience, but what is often overlooked is the similarities between the two. The goals of the guest experience include driving repeat visitation and word of mouth, ultimately leading to guest loyalty. The goals of employee experience include driving retention and referrals, ultimately leading to employee loyalty. The needs of each group are similar, and therefore the actions of driving satisfaction and loyalty are nearly identical when looking at the guest and employee experiences simultaneously. In this interactive workshop, attractions leaders will work in groups to develop strategies that they can implement into their organization that will simultaneously enhance their guest *and* employee experience.

Have you explored the similarities between guest and employee experience? In this interactive workshop, attractions leaders will work in groups to develop strategies to implement into their organization that will simultaneously enhance both their guest AND employee experience leading to repeat visitation, guest loyalty, and driving employee retention and referrals.