It’s All Fun and Games: Exploring Gamification in Parks and Attractions
Event Information
Date
Monday, November 18 | 8:30 - 9:30 am
Location
S320CD
Session type
EDUSession
Tracks
Young Professionals
Entertainment
Games & Merchandise
Distribution
On-Site
Description
The attractions industry continues to develop technology that engages guests through various gamification experiences.
In this session, explore what constitutes how we define gamification, explore different uses of gamification within parks, and understand how this unique and effective technology encourages guest loyalty.
Panelists will share the different forms of gamification used in their unique attractions and evaluate if it does improve guest engagement.
Learning Objectives
-Define gamification and explore its various uses within attractions and parks
-Understand how gamification technology encourages guest loyalty and engagement.
-Evaluate different forms of gamification and their effectiveness in improving guest engagement through case studies shared by panelists
-Understand how gamification technology encourages guest loyalty and engagement.
-Evaluate different forms of gamification and their effectiveness in improving guest engagement through case studies shared by panelists
Speakers
