Samantha Frachey

Biography

Samantha Frachey has a degree in International Trade, with a specialization in Finance, from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Campus Monterrey. Her professional career began in a prestigious customs agency in Cancun. Only three years later, in 1999, she became involved in the tourism industry when her mother María Dolores López Lira e Hinojo and José Luis Martínez started the construction of the Dorado Royale. She later joined Karisma Hotels & Resorts, where she strengthened her knowledge in the hospitality industry by obtaining the Green Belt Six Sima certification and received high level training at prestigious institutions such as Cornell and Disney, in the areas of innovation, quality, food management and sustainability. Samantha is a tireless promoter of social development who promoted the creation of Fundación Karisma and Fundación Lomas, the latter a private assistance institution that has helped transform the lives of the group's 5,000 employees. She has promoted innovative environmental sustainability practices such as the operation of the only greenhouse in the Riviera Maya where organic spices and products are grown to enhance the flavor and quality of the food served in the restaurants.  In addition, she has implemented labor improvements that have led Grupo Lomas to obtain the Socially Responsible Company (ESR) Distinction for 5 consecutive years, to be part of the prestigious list of companies to be able to call themselves a “Great Place to Work” and to be ranked as a Super Company for Women in 2021, by Top Companies and Expansión Magazine. She is a member of the Advisory Boards of HSBC and Citibanamex banks, an associate of Fundación Karisma, as well as Vice President of the Hotel Association of Cancun, Puerto Morelos and Isla Mujeres and member of the Board of Directors of the Riviera Maya Hotel Association.  Passionate since her adolescence for Mexico and its cultural traditions, such as Charreria, Samantha was national champion and her Itzaes team was selected to represent our country at the Europalia, one of the most important art festivals in Europe. Samantha recognizes that her main keys to success are teamwork, tolerance, the search for common goals, knowing how to work under pressure and knowing that there are no limits as long as you set your mind to it.  She affirms that persistence, curiosity to learn and surrounding herself with people who provide her with knowledge and new skills are fundamental for constant personal and professional improvement. With a command of four languages (Spanish, English, Italian and Portuguese) and a 25-year career in hospitality, the last five years as a corporate executive at Grupo Lomas, Samantha witnessed two of the company's most recent developments come to fruition in 2021 with the opening of the luxurious Nickelodeon Hotels & Resorts Riviera Maya and the Aqua Nick water park, recently awarded with the AAA Four Diamond and The Leading Edge Award, the latter granted by the World Association of Aquatic Parks, which have come to strengthen and diversify the successful trajectory of more than 42 years of the tourism corporation with presence in the Mexican Caribbean and Baja California.