Al Cross

Biography

Al Cross helps bring big dreams to life. He can uncover and translate clients' true desires into tangible results, setting him apart in the industry. He combines perpetual curiosity and strategic plotting with contagious enthusiasm and creativity. With a talent for leading large, diverse teams toward ambitious design and production goals, Al excels at turning complex visions into reality. He knows how to rally his team and works tirelessly to guide them through both the tough moments and the triumphant ones. Al says, “We are the stewards of the guest experience and know the destinations we design should be enchanting. They need to be comprehensive, understandable, and aesthetically pleasing.” Look at just a few of the projects he’s helped bring to life—Discovery Cove, Chimelong Ocean Kingdom, SeaWorld Abu Dhabi—and this ethos is on full display. Successful projects begin with clients who have clear desires, purposes, and goals, which are realized through a skilled team that understands and delivers on these aims. Al says, “Our design choices shape how people feel in a space and evoke certain emotions. That’s why I like it. That’s why I’m going to keep doing it.”