Transforming Digital Menu Board for Power and Profit at Concession
Event Information
Date
Thursday, November 21 | 11 - 11:45 am
Location
Digital Signage Innovation Lab, N220E
Session type
Solution Spotlight
Tracks
Marketing, Public Relations, & Sales
Digital Signage
Description
Ever contemplate the science behind how digital menu boards are designed draw you in? This session will share powerful, proven use cases across famous brands / venues on how to unleash the potential and profit of digital menu boards, and how a data-driven design methodology can improve guest engagement, lift sales, and drive through-put at the concession
Learning Objectives
• We’ll unpack the 3-5 key questions should be ask when contemplating the investment in a new network and common marketing and operational goals required for feasibility
• Pinpoint the areas to activate that make the biggest contribution to guest behavior and revenue
• New funding options available for network deployment, to offset the “capex crush”
• How to evaluate the key technologies needed to properly deploy a digital footprint. We’ll explore meaningful metrics and the tools with which to measure – establishing ROI that is attainable within a realistic timeframe
• Pinpoint the areas to activate that make the biggest contribution to guest behavior and revenue
• New funding options available for network deployment, to offset the “capex crush”
• How to evaluate the key technologies needed to properly deploy a digital footprint. We’ll explore meaningful metrics and the tools with which to measure – establishing ROI that is attainable within a realistic timeframe
Speakers
