Launching a digital signage network that monetizes – what it takes to dazzle guests, delight sponsors, and deliver revenue
Event Information
Date
Tuesday, November 19 | 11 am - 12 pm
Location
Digital Signage Innovation Lab, N220E
Session type
Solution Spotlight
Tracks
Marketing, Public Relations, & Sales
Digital Signage
Description
Learn from industry experts on how to plan a successful digital footprint to maximize the guest journey in Family Entertainment Venues. The session covers both why a connected digital ecosystem is vital to engaging digitally savvy guests, but how it can make a substantial difference to revenue
Learning Objectives
• How to assess if your current digital menu board / or menu board design is effective based on space-to-sales ratios
• Data driven design principles pro-tips and insights on how guests make decisions, and how to design technology in function of native behavior
• Foundational lessons in assessing CMS software and the vital role POS integration brings for real-time data analytics - including how out of stocks, LTO’s and other featured menu items can be addressed and operationalized - all with real-world use cases
• Lastly we’ll cover the vitals of personalization, including how mobile apps should perform on site – AND how to leverage new translation platforms so guests feel at home irrespective of their native language
• Data driven design principles pro-tips and insights on how guests make decisions, and how to design technology in function of native behavior
• Foundational lessons in assessing CMS software and the vital role POS integration brings for real-time data analytics - including how out of stocks, LTO’s and other featured menu items can be addressed and operationalized - all with real-world use cases
• Lastly we’ll cover the vitals of personalization, including how mobile apps should perform on site – AND how to leverage new translation platforms so guests feel at home irrespective of their native language
Speakers
