Designing Emotional and Inclusive Experiences for Everyone
Event Information
Date
Thursday, November 21 | 4 - 5:30 pm
Location
S330AB
Session type
EDUSession
Tracks
Design
IDEA
Description
Through experiential design brands can create personalized and immersive experiences for everyone, including an often forgotten group of people: those with disabilities. In this session, join Christian Lachel to learn the importance of designing experiences for everyone and the key questions to keep in mind before starting the design process.
Christian has helped create accessible and inclusive experiences for clients that range from Johnnie Walker to the Museum of Liverpool, designed with accessible features like lifts, braille labels, and modified sensory tours. Join him for a discussion on the importance of designing experiences for all and the key questions to keep in mind before starting the design process.
Learning Objectives
-Learn how prioritizing inclusion can positively impact customer experiences, and discover the various ways you can make experiences inclusive and accessible, such as having accessibility lifts and lower counters in retail and bar areas
-Discover the various accessible features like lifts, braille labels, and lower counters that can be included in the design process to accommodate guest needs
-Gain insights into how brands, including Diageo and National Museums Liverpool, designed their experiences to be accessible and inclusive for all of their guests
-Discover the various accessible features like lifts, braille labels, and lower counters that can be included in the design process to accommodate guest needs
-Gain insights into how brands, including Diageo and National Museums Liverpool, designed their experiences to be accessible and inclusive for all of their guests
Speakers
