Erasing the Line between Product and Promotion

This session will explore new and innovative ways to create a more seamless guest transition from Marketing to In-Park Experience.  Based on the idea that the guest journey begins the first time they hear about an attraction or seasonal event and ends when they post their  last photo of family fun, Kristy Chase Tozer (RumbleBuzz) and Scott Swenson ICAE ( Creative Development)  share practical ways how Marketing and Product Development support each other.  Scott and Kristy have worked together on many projects and have over 50 years of combined theme park and attractions experience.  The session will follow the guest journey chronologically. The first section will show how long range and pre-opening media can begin to tell the story and better prepare the guests for their in-park experience.  The next section focuses on product that can inspire and support on-going marketing initiatives through social media.  The last section of the presentation will discuss post visit opportunities to either encourage repeat visitation or connect to the next big event or season, thus sparking their interest.