Creating FOMO-Worthy Experiences through Experiential Activations

In this session, explore we will delve into the growing trend of limited engagement opportunities and their activations, examining their crucial role in audience and consumer building.

Our panel of experts will discuss the strategic importance of short-term activations for operators, and how they serve as vital tools for brand engagement.  

We will also identify key performance indicators of success for IPs and brands venturing into physical experiences. Through a series of case studies, this session will we will highlight unique and successful pop-up attractions, alongside some notable failures, and the lasting impact they have had on guests and the industry.