Brandon Willey

Short biography

Brandon Willey, ICAE, co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd, has an intense passion for the attractions industry and experience economy. He has an extensive knowledge of all things location-based entertainment as well as digital marketing, sales-driven revenue growth, retargeting and geotargeting, segmentation and personalization, automation and generative AI, blockchain, placemaking, and more. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee, and can be found at most IAAPA events around the world.