Parques Reunidos Group (PQR) factored in a number of Tropical Island’s valuable aspects to inform the acquisition, including:
- Unique asset with a one‑of‑a‑kind product offering possessing strong brand awareness
- Indoor setting, plus the accommodations, allows the park to open year-round
- Improves PQR’s diversification and helps hedge against external conditions
- Located in a highly attractive growth market and in a highly populated catchment area with limited competition
- Extending the season of PQR’s European business
- Reinforce PQR’s market positioning in Germany, where it already operates Movie Park Germany and Belantis theme park
- Reinforces PQR’s position as a water park operator
- Potential for further expansion projects at accretive return on invested capital, leveraging the available unused land