Webinar - The 2026 Attractions Industry Benchmarks Report: Your Intelligence Cheat Sheet

For the second year in a row, ROLLER is pulling back the curtain on the benchmarks that matter most for attractions. The 2026 Benchmark Report goes beyond surface-level trends. It delivers the intelligence operators need to compete for discretionary spending in tougher economic times and the shortcuts to put that intelligence into action.

Join us for this exclusive IAAPA webinar where we’ll reveal fresh insights from our data-packed Attractions Industry Benchmark Report, giving you the clarity and competitive edge to help you thrive in 2026.

What you’ll uncover:

• Benchmark your success: Exclusive industry data that reveals how your performance stacks up and pinpoints where you can capture untapped revenue.
• Growth shortcuts: How operators are boosting transaction values by offering guests the conveniences they expect.
• Efficiency through intelligence: Data-backed evidence showing which tech tools cut friction, reduce labor pressures, and unlock scale.
• Loyalty levers: Why memberships, groups, and birthday parties are the key to repeat visitation.

Who should attend: Attraction owners, operators, and managers looking to stay ahead of industry shifts and implement practical, results-driven strategies.

Key outcome: Walk away with a clear understanding of where the attractions industry is headed in 2026, how your venue stacks up, and the actions you can take today to future-proof your business.