Norma Jean Abbattista

Norma Jean Abbattista is Vice President of Foodservice Marketing at J&J Snack Foods, where she leads strategic growth initiatives across the company’s foodservice portfolio. During her 12+ years with the organization, she has progressed through leadership roles, shaping brand strategy and driving innovation across key channels. She leads a talented team and directs end-to-end marketing strategy, including product development, innovation, customer promotions, advertising, and market research. She is passionate about accelerating growth in the foodservice sector and is known for building strong partnerships with customers and sales teams to unlock growth opportunities and bring winning solutions to market.

Before joining J&J Snack Foods, Norma worked at The Hershey Company in Hershey, PA, serving on the Merchandising Excellence team and as a Retail Sales Manager in the DC Metro Area. She earned her bachelor’s degree in food marketing through the 5-Year Co-op Program at St. Joseph’s University and later completing her MBA there in 2019. Residing in Havertown, PA, Norma enjoys spending time with her husband, Michael, and their two daughters, Stella (4) and Grace (2).