Scott O'Neil

Short biography

With over 25 years of experience in the sports and entertainment industry, I am the CEO of Merlin Entertainments, one of the world's largest and most diversified operators of visitor attractions. I am also a board member of Enthusiast Gaming (EGLX), a leading platform for gaming and esports communities. I have authored a best-selling book, Be Where Your Feet Are: Seven Principles to Keep You Present, Grounded, and Thriving, which shares my insights and lessons on leadership, mindfulness, and resilience. My core competencies include new media, online marketing, social media marketing, and strategic vision. I am passionate about creating memorable and immersive experiences for millions of guests around the world, while embracing the opportunities and challenges of the digital age. I value innovation, collaboration, and diversity, and I seek to empower and inspire my teams and partners to achieve excellence and growth.