Luciana Periales

Biography

I am an entertainment industry enthusiast with 20 years of expertise in strategic management and innovation applied to the services and attractions sector. Creativity and excellence are just two of the traits that have carried me on a path marked by continuous challenges and achievements. From 1990 to 2003, I worked in different companies as part of the marketing and innovation teams,mainly on competitiveness and product and services development, with a strong client focus. From 2001 to 2003, I lived in California, where in addition to having the experience of living in another country, I worked at a non-profit organization engaged in business development in Latin America. Upon my return to Argentina, in 2003, I joined Neverland Park where I went through a challenging career plan that allowed me to reach the highest position as global CEO of the company in 2013. In that role, I have carried out the strategic planning and sustainable growth of the company with the aim of making it a leader in the entertainment industry, and today I am proud to have achieved that goal with 30 parks in Argentina and Spain, two new concepts: NeverlandSport&Play and GBunkerGamingCenter, a management focused on customer experience, the consolidation of high-performance teams and a position as a world-class company characterized by its growth and constant innovation. Working in complex and changing environments has highlighted my adaptation skills and resilience, developing special expertise in diversifying and reconverting business models in critical contexts. This journey that unites both a global and strategic vision has allowed me to consolidate myself as a natural reference when advising investors and businessmen from different geographies, as well as being their encouragement and guide. I have been a speaker at numerous international meetings, where I have the honor of being recognized as one of the leading voices in the industry in Latin America. As CEO of Neverland, I have always expressed a notable commitment to social responsibility through different non-governmental organizations, in programs for the economic and productive development of the country, and in educational programs promoting children’s health and dignity. In addition to this, I have contributed knowledge and value to organizations that link Argentina with the world and support the development of states by promoting and fostering entrepreneurship. My commitment to the place of women in the business world encourages me to continue being an inexhaustible source of inspiration, participating in business presentations on empowerment and female leadership that highlight the contribution of empathy and firmness when women participate in decision-making. During this journey I have learned many life lessons, but there is one that I consider fundamental: managing frustration. As leaders we want things to go faster than people, societies and organizations can. Learning to be patient and tolerant to execute change is one of the main skills in today's world. I define myself as a futurist. Anyone who knows me sees a woman who constantly wonders about the future and how we can understand and decipher the correlations and patterns in today's world to anticipate where entertainment will take us in the coming years. My strategic and pragmatic approach aims to connect, inspire and teach to achieve that transformation. I currently live between Argentina and various parts of the world that I visit as a speaker, adviser, or simply out of curiosity as a tourist. I have two teenage sons with whom I travel whenever I can. I love to study, learn, exercise, dance, and enjoy meeting friends and hosting them.