Kristi Keister

Biography

Kristi Keister is an expert in marketing strategy for themed experiences and attractions. With notable experience in consumer marketing, market research, pricing, and promotions, Kristi excels at developing and executing tactical strategies to increase market penetration. Her approach includes evaluating holistic opportunities to drive revenue, including consumer marketing, trade and distribution channels, group sales, and events. Prior to joining Integrated Insight, Kristi spent over 10 years at Six Flags, where she supported the strategic growth of four parks including Six Flags Over Georgia & Hurricane Harbor and Six Flags St. Louis. During her tenure at Six Flags, Kristi created innovative sales and PR programs that significantly generated demand and were used as best-practice models across the company. As Director of Marketing and Sales at Six Flags Frontier City, Kristi led and managed all marketing efforts at the park which included sales, media, e-commerce, corporate partnerships, and public relations. She was responsible for designing and executing the marketing plan with the strategic intent to meet projected attendance, revenue, and EBITDA goals. Kristi graduated from Brigham Young University – Idaho with a BS in Business Administration with an emphasis in Marketing.