Jessica Alfaro

Company name

Santa Cruz Beach Boardwalk

Job title

Assistant General Manager

Speaking at:
Amusement Park and Attractions Constituency Lunch: Cultivating High-Performing Dream Teams

Short biography

Jessica Alfaro is the Assistant General Manager at the Santa Cruz Beach Boardwalk. She oversees Rides, Games and Arcades, Parking, Park Services, Retail, Tickets, and Guest Services. Jessica has been at the Santa Cruz Beach Boardwalk for 25 years in various roles within the Operations Division. Jessica is passionate about leading, coaching, and developing teams. She enjoys creating systems and processes to increase efficiency and improve the Guest and Employee experience.