Claudio Macedo

Biography

Cláudio Macedo holds a degree in Business Administration from Ibmec-MG, a postgraduate degree in Corporate Finance and Investment Banking from FIA and Neuroscience applied to Business from Wharton, and an MBA from Cornell University. With extensive experience in various management roles within the real estate, industrial automation and entertainment sectors, Cláudio has established himself as a versatile executive. Since November 2020, Cláudio has served as the CEO of WTorre Entretenimento, overseeing the management of Allianz Parque, Base Coworking, the Vale do Anhangabaú concession, and the WTLive event production company. Under his leadership, Allianz Parque was twice awarded as the most loved arena in Brazil. He also led the stadium to break records as the soccer stadium with the most concerts in the world and achieved the title of the most sustainable arena in Latin America. Currently, Cláudio is the Executive VP for International Expansion and Growth at TM1 Brand Experience, where he spearheads the company's global outreach and development initiatives. TM1 is recognized as one of the best agencies for creating immersive experiences, with a strong presence in the entertainment industry, serving esteemed clients such as Disney, Prime Video, Netflix, Paramount+, Globo, META, TikTok, XBOX, NBA, and many others in their activations, launches, and proprietary events. In addition to his executive roles, Cláudio is a co-founder of Grupo Editorial Letramento, book publisher, and MusiClan, a music label and production company that has partnered with Sony Music and Universal Music Group.