Cassidy Newman

Short biography

Relocated to Dubai to help maintain and strengthen WhiteWater's brand position in the Middle East and Europe. During this position, I led the development and execution of a marketing plan to reach vital customer segments. This was done by: 1. Adapting marketing campaigns and brand messaging to fit regional needs and cultural requirements. 2. Collaborating with the sales department to build marketing collateral and sponsorships to increase lead generation. 3. Developing and implementing the EMEA regional marketing strategy by leveraging social media channels to increase brand awareness. 4. Working with a regional public relations agency to increase share of voice and market share in developing markets.