Amber Lambert
Company name
Betson Enterprises
Job title
Regional Sales Executive
Short biography
Amber started her Family Entertainment Center career as President and Owner of The Zone Family Fun Center, an FEC that she developed and built from the ground up. She continued her career with a corporate owned family entertainment center chain. After leaving the operational side of the industry, she worked with a game card system manufacturer for 6+ years before joining the Betson team. With Betson, she proudly helps locations increase revenues with arcade and vending machines. With industry experience from a small operator to a corporate environment to manufacturers, suppliers, and distributors, Amber brings a unique level of experience that few others can offer. Amber has shared her experience by serving on the Family Entertainment Center Committee, the FEC Education Committee, was the lead for the Laser Tag Task Force Subcommittee, and currently serves on the Manufacturers and Suppliers Committee.
Amber was an active contributor and established writer for Playmeter Magazine, an internationally recognized industry publication. She currently brings her knowledge and experience to share with other owners and operators through a monthly LinkedIn article called #WisdomWednesdays. Because of her experience, she is often asked for quotes and comments for many other articles and publications within the industry and has been quoted in FunWorld as well as published in Replay Magazine.
Amber is very active in the Amusement Industry and has connections to owners, operators, and vendors across the country. This industry runs in her blood and family. Her husband currently works for a prominent redemption products company and one of her daughters has been working for manufacturers helping out at trade shows for the past two years.
She is a perpetually caffeinated adventurer, currently living in WA state. She loves lattes, whitewater rafting, her 3 daughters, and 2 dogs (not necessarily in that order). She is a die-hard Mariners and Bengals fan and has a passion for the family entertainment and amusement industry and enjoys helping others find ways to make more money.