IAAPA Institute for Attractions Professionals (IAP): Brazil

September 17 - 19, 2024

Event Type: Education
Region: Latin America, Caribbean
Event Time:
Venue: In-Person
Location:
Catavento Museum
Avenida Mercúrio s/n
Parque Dom Pedro II
SP 03003-060
Brazil
Member Price: 180 | Nonmember Price: 220
Credit Hour(s): 12
Imagen promocional del Instituto de Profesionales de las Atracciones

 The IAAPA Institute for Attractions Professionals is the global attractions industry’s premier professional development program for individuals with five or fewer years’ working within attractions. These include museums, science centers, aquariums, theme and amusement parks, LBEs, and zoos. 

The IAAPA Institute for Attractions Professionals (IAP) combines sessions, case study team work, and a facility tour.  

During the program, participants will: 

  • Identify industry trends. 

  • Identify challenges and opportunities for different entertainment show types. 

  • Explore best practices to predict, meet, and exceed guests’ expectations. 

  • Conduct a risk assessment for your facility and proactively prevent hazards. 

  • Interpret food and beverage metrics and data. 

  • And more! 

Participants should be highly motivated learners with an interest in cross-departmental industry functions. Participants will gain a global attractions perspective, learn more about all areas of operation, and will share best practices across member types. The intensive three days in-person program is designed with a blend of classroom instruction led by industry experts and small group activities. Participants will gain a solid understanding of the key disciplines and processes required to manage a successful attraction. 

*Please note:

  • Individuals who previously completed the Institute for Attractions Managers course should not register. 
  • Institute is a program for facility operators only. Sponsors are welcome.

Registration is open!

Pricing Details
Super Saver (Until August 5) $140 $190
Early-bird (from August 6 to August 27) $160 $205
Regular Price (from August 28 to September 13) $180 $220
IAAPA Benefits: Register 5 persons of more of the same company and save!
*Super saver: $119.00 each
*Early-bird: $136.00 each
*Regular price: $153.00 each

Registration is open until September 13th. Limited seats.

Speakers

Paulo Mentone

Paulo Mentone

Executive Director
Mentone - Estratégias e Negócios
Paulo Mentone

Paulo Mentone

Executive Director
Mentone - Estratégias e Negócios

More than 20 years of experience in Tour Operators, Resorts and Parks. Graduated in Geography from USP and MBA in Tourism Economics from FIPE USP.  He currently works as a strategy and business consultant.

Carla Sabato

Carla Sabato

General Manager
Roda Rico São Paulo
Carla Sabato

Carla Sabato

General Manager
Roda Rico São Paulo

She has a degree in Communication, specialized in new business management and has a broad trajectory in the area of ​​Communication, Commercial and Marketing. Throughout his career she actively participated in processes of organizational restructuring, cultural transformation and professionalization of family businesses. In recent years, she has been at the forefront of brand construction and repositioning projects, market definition and new product launches.  

Carla joined the Interparques group in April 2013 and took over as general director of Roda Rico in February 2024, with the aim of making Roda Rico one of the biggest icons in the City of São Paulo. Enthusiastic about sustainable practices, circular economy, among other initiatives, she worked on the ESG, Privacy and Risk and Diversity & Inclusion committees.

Analu Fiuza

Analu Fiuza

Director of People, Management and Sustainability
Grupo ITER
Analu Fiuza

Analu Fiuza

Director of People, Management and Sustainability
Grupo ITER
Rafael Penna

Rafael Penna, ICAE

General Entertainment Manager
Aviva
Rafael Penna

Rafael Penna, ICAE

General Entertainment Manager
Aviva

Rafael started his career in the amusement industry in 2002 as Food & beverage attendant working at Hopi Hari. Later, he had the opportunity to develop his career working for great players in the industry such as Wet’n Wild São Paulo, Farah Experiences Abu Dhabi, Hot Beach Olimpia, and as COO at Thermas Acqualinda.

He has Bachelor's Degree in Business administration and, is always focused on safety and professional development, has several certifications, among them, IAAPA Certified Attractions Executive, Disney Approach series by Disney Institute, and  Autism Certificate by IBCCES.

He participated as a presenter in several IAAPA webinars and was part of IAAPA’s Food and Beverage Committee.

Renata Theil

Renata Theil

CFO
Falconi
Renata Theil

Renata Theil

CFO
Falconi
Alexandre Carneiro

Alexandre Carneiro

IT Director
Construcap
Alexandre Carneiro

Alexandre Carneiro

IT Director
Construcap
Fernanda Mascarim

Fernanda Mascarim

Internal Revenue Manager
Starparks
Fernanda Mascarim

Fernanda Mascarim

Internal Revenue Manager
Starparks

Agenda

 
8-8:50 a.m.

Registration

8:50-9:15 a.m.

Welcome to the Institute for Attractions Professionals

9:15-10:15 a.m.

Food & Beverage

We will begin by exploring operational best practices and food and beverage trends within the industry, basic terms, and interpretation of performance metrics, and continue with creating a menu based on sales data. The session ends with the identification of fundamental concepts of a food safety program.
10:15-10:45 a.m.

Morning Break

10:45 a.m. – 12:15 p.m.

Facility Operations

Throughout the session, we will examine strategies for meeting and exceeding guest expectations and resolving service gaps to create a strong service culture at your attraction. We will explain the importance of building a safety culture.
Speaker:
  • Rafael Penna, ICAE, Entertainment General Manager, Aviva
12:15-1:30 p.m.

Lunch

1:30-3 p.m.

Facility Operations (Cont.)

The complement of the session is based on a risk assessment of your facilities to proactively prevent incidents and recognizing the importance of safety measures, including screening, situational awareness and equipment, to finish with the steps to conduct a accident investigation.
Speaker:
  • Rafael Penna, ICAE, Entertainment General Manager, Aviva
3-4 p.m.

Activity - Part 1

4-4:20 p.m.

Coffee Break

4:20-6:35 p.m.

Human Resources

At the session, you will identify the elements of the employee lifecycle, starting from the elements of a job description and practical interviews and difficulties in onboarding new employees and seize opportunities to improve the onboarding and teamwork experience. You will be able to identify ways to develop emotional intelligence and manage biases by defining diversity, equity, and inclusion.
Speaker:
  • Analu Fiuza, Director of People, Management and Sustainability, ITER Group
7-8:30 a.m.

Departure to attraction

8:30-9 a.m.

Arrival to Animália Park

9-10 a.m.

Games and Merchandise

Location: Animália Park
In this session you will learn about gaming operations in the industry and identify strategies for managing an arcade attraction while applying best practices to your current arcade attraction operation. Also learn strategies for managing a merchandise location, review the costs and scheduling of games and merchandise.
Speaker:
  • Fernanda Mascarim, Internal Revenue Manager, Starparks
10-10:30 a.m.

Coffee Break

10:30 a.m. – 1 p.m.

Technical Visit

1-2 p.m.

Lunch

2-3:30 p.m.

Departure back to the Museum

3:30-3:45 p.m.

Arrival to the Museum and Coffee moment

3:45-4:45 p.m.

Technical Visit in Catavento Museum

4:45-5:45 p.m.

Activity - Part 2

8-8:15 a.m.

Arrival

8:15-9:30 a.m.

Entertainment

This session will focus on the items needed for entertainment productions and the costs associated with them, and you will also understand the elements of immersive entertainment.
Speaker:
  • Paulo Mentone, Executive Director, Mentone - Strategies and Business
9:30-10 a.m.

Coffee Break

10-11 a.m.

Entertainment (cont.)

We will also explore the challenges and opportunities for different types of entertainment and learn how to adapt shows for the target audience.
Speaker:
  • Paulo Mentone, Executive Director, Mentone - Strategies and Business
11 a.m. – 12 p.m.

Finance

This session will help participants better understand the role, importance, and impact of finance within a facility, and define key financial principles and terms, as well as the financial metrics that parks use to regularly monitor their attraction and why.
Speaker:
  • Renata Theil, CFO, Falconi
12-1:15 p.m.

Lunch and Activity Group

1:15-2:15 p.m.

Information Technology

In the session we will discuss information technology principles and terms and focus on the tactics used by cybercriminals and best practices for responding to a cybersecurity incident.
Speaker:
  • Alexandre Carneiro, IT Director, Construcap
2:15-3:15 p.m.

Marketing

In the session you will learn about the key aspects of an integrated marketing plan, recognizing the importance of identifying your brand's purpose, mission and vision and identifying social media channels and targeting visitors on those channels.
Speaker:
  • Carla Sabato, General Director, Roda Rico São Paulo
3:15-3:35 p.m.

Coffee Break

3:35-5:05 p.m.

Marketing (cont.)

You will also distinguish media relations from public relations and how the media works and basic PR terminology.
Speaker:
  • Carla Sabato, General Director, Roda Rico São Paulo
5:05-6:05 p.m.

Activity - Part 3

6:05-6:25 p.m.

Program Conclusion

6:25-6:35 p.m.

Group Photo

Please Note: Agenda is subject to change.

Agenda

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