Franceen Gonzales, ICAE

Franceen Gonzales is renowned for transforming businesses through vision, strategy, and thoughtful architecture.  Most recently, Franceen steered LEGOLAND Florida Resort through a period of change and growth. The property includes LEGOLAND Theme Park, Water Park, Peppa Pig Theme Park, the historic Cypress Gardens, and three LEGO-themed on-site hotels.  Under her leadership, the resort expanded in exciting new directions with the addition of SEA LIFE Florida Aquarium and a cutting-edge indoor roller coaster set to open in 2026, while the organization went through a restructure to create new ways of working. With a focus on employee engagement and every touchpoint of the guest experience, Franceen worked to position LEGOLAND Florida as a play and creativity experience like no other. 

Backed by a powerhouse career in theme park operations and innovation – from WhiteWater to Six Flags, Franceen brings world-class expertise and a passion for people to her roles.  She’s also a trailblazer in safety, technical standards, and government relations, also serving on the IAAPA and ASTM International boards.  

In all that Franceen does, she champions her team and worthy causes, focuses on the guest experience, and loves to develop must-see attractions for families across the globe.