IAAPA News goes one-on-one with author, executive, and marketing master Gerry O'Brion ahead of his keynote speech at IAAPA FEC Summit 2025 in New Orleans. Gerry shares his framework that has help multiple companies stand out and leave a lasting influence on customer decision making. This is a session you do not want to miss. There is so much more in store at New Orleans. Come unlock the magic of the city at IAAPA FEC Summit 2025. Scroll down, read the agenda, and register today at IAAPA.org/FECSummit