The spread of AI raises potential rights implications, including privacy issues.
Having operated since 1843, Tivoli already has people’s trust. “We are transparent about how we use our guests’ data, and we make it easy for them to decide which permissions they want to give,” says Michala Svane, senior vice president, sales and marketing at Tivoli. “We do not share our data with third parties. Also, we keep our offers and communication relevant, so guests experience our use of data as a service and not as an intrusion.”
Although automating tasks is appealing, organizations should retain oversight when personal information is involved. According to the European Union Agency for Fundamental Rights’ report, “Getting the Future Right – Artificial Intelligence and Fundamental Rights”: “It is necessary to ensure that services and decisions based on AI are not discriminatory.”
