Exhibitor Webinars - Europe Exhibitors

IAAPA has arranged several webinars to help IAAPA Expo Europe exhibitors have a successful exhibiting experience.

LIVE WEBINAR: How to Use Connect+

8 August 2024

15:00 CEST

Elevate your IAAPA Expo Europe experience with our exclusive webinar on August 8th at 3 PM CEST! Discover how IAAPA Connect+, the official mobile app, can transform your exhibiting strategy.

Join us to:

Maximize Visibility & Engagement
Navigate Key App Features
Optimize Your Profiles
Leverage Data for Long-Term Success

Don’t miss out on essential tips and insights to supercharge your expo experience and connect with buyers. Register now!

ON-DEMAND WEBINAR: Successfully Preparing to Exhibit at IAAPA Expo Europe 2024

Click here to view the webinar from 11 July. Download the slides here.

This webinar is open to first timers, those that have exhibited before and those that have a new member of staff. It is free to attend and available to members and non-members. Topics include:

Items needed to exhibit
Shell Scheme and Space Only Booth Display Guidelines
Badges for Team Members
Ordering for your Booth
Order Deadlines
How to Invite your Customers with Exhibitor Guest Passes
Lead Retrieval
Exhibitor Awards
Sponsorship and Advertising
Connect+ Official Show App

Speakers: Janet Doyle, Trade Show Operations Director, IAAPA Expo Europe. Adrian Logrono, Exhibitor Success Team, 4foreverything. Josie Smith, Manager International Operations Fairs and Events, DSV.

ON-DEMAND WEBINAR: Mastering Lead Quality and Post Show Sales Conversion

Click here to view the recorded presentation from 23 July 2024.

Download the participant workbook here.

IAAPA research has pinpointed lead generation as the #1 reason companies exhibit at our Expos. Given that many companies operate with extended sales cycles, the ability to capture high-quality leads and nurture them effectively over time significantly impacts exhibiting ROI. This newly curated webinar is laser-focused on providing invaluable insights and strategies to swiftly enhance lead quality and position you for heightened post-show sales conversion.

Topics include:

Exhibitor lead management challenge: shocking statistics on what is really happening with tradeshow leads.
Formulas for calculating lead cost and revenue opportunity. Four phases of a “closed-loop” lead management process.
Clearly defining what is and what isn’t a lead. Mathematical formula for setting specific lead goals.
Determining the best lead information to capture.
How to get your sales team/distributors to support your lead management process.
How to customize your lead capture device to get more quality information.
Overview of IAAPA lead capture systems.
How to create an easy-to-apply lead grading system.
The critical roles of a lead captain.
Strategies for improving lead routing, lead follow-up and building accountability for follow-up and reporting.
Q&A.

Session includes a custom participant planning workbook.

This webinar will be presented in English and is open to IAAPA members and nonmembers. However, registration is required. Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.

Speaker:

Jefferson Davis, Competitive Edge
The company was founded in 1991 in San Bruno, CA by Jefferson Davis. From 1985 through 1990, Jefferson exhibited at over 200 tradeshows. In 1988, he began an intensive study on how to make tradeshows more productive and profitable by assembling the complete body of accessible exhibiting knowledge that existed. In 1991, he wrote his first seminar “The Seven Secrets of Successful Tradeshow Selling” and marketed it to tradeshow organizers as a way to help exhibitors get better results.

Since 1991, Competitive Edge has become the most prolific and successful exhibitor educational and training firm in North America. Competitive Edge’s exhibitor educational programs have been delivered to over 270 association and for-profit show organizers, including over 50 of the TSNN Top 250 Tradeshows.

ON-DEMAND WEBINAR: New Exhibitors Guide to Success at IAAPA Expos

Click here to view the recorded presentation from 26 June 2024.

Download the participant workbook here.

IAAPA is dedicated to ensuring that all exhibiting companies have a positive and productive experience at our Expos. Given the size and uniqueness of our events, it's essential for new exhibitors to grasp the intricacies and prioritize where to focus their efforts in the months leading up to the shows.

In this required webinar for new exhibitors (open to anyone else seeking valuable insights also), renowned tradeshow productivity expert, Jefferson Davis will provide crucial information and guide exhibitors through the necessary steps to ensure a successful debut at IAAPA Expos.

Topics include:

Important things to know about IAAPA Expos.
Your exhibit support team.
Who attends, why they attend, and how you can effectively engage with the audience.
What tradeshows are really about.
Calculating your Exhibit Interaction Capacity and setting goals.
8 strategic factors that guarantee a successful exhibit program.
Tradeshow money management - where the dollar goes and how to save money.
5 things your exhibit must do to be effective. Simple and easy to apply formulas to measure performance, value, and ROI.
Q&A.

Session includes a custom participant planning workbook.

This webinar was presented in English and is open to IAAPA members and nonmembers. However, registration is required. Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.

Speaker:

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