IAAPA North America Summit 2024 in Las Vegas concluded March 5 on a high note, leaving attendees invigorated with insights, connections, and unforgettable experiences. The inaugural event proved to be a beacon for attractions industry professionals seeking to propel their businesses forward, discover innovative products, and forge lifelong connections.
“There’s a strong value for IAAPA members attending the North America Summit,” says Sean Bonner, director of education and membership for IAAPA North America. “The ability to meet peers across our region, engage in shared experiences, and take in education sessions from keynote speakers—all of that together culminates in an amazing event.”
Throughout the summit, attendees were invited to enjoy diverse sessions designed to inspire and educate, hosted by a range of notable leaders. Beth Twisler of Boomers Parks lauds the speakers for their valuable insights and willingness to share knowledge with their peers.
"I found the speakers that were brought in to be extremely valuable—their information, their insights, their years of experience," she remarks.
Sebastian Ludwig, customer care center and reservations manager at Europa-Park, echoes Twisler's sentiments, praising keynote speaker Doug Lansky for his thought-provoking presentation.
"I really enjoyed [Doug Lansky] talking about inspiration that you can take back to your company that looks outside the toolbox ... and to think about your strategy before you’re starting to do something," Ludwig shares.
Dawn Kirby, senior marketing manager at WhiteWater, adds her perspective on the summit's programming, emphasizing the value of Meow Wolf CEO Jose Tolosa’s presentation on understanding evolving marketing strategies.
"The Meow Wolf presentation, especially talking about how media has changed—how we’re going to have to evolve our marketing ... was really interesting," Kirby notes.
Dan Pelson's engaging fireside chat with attendees and Jeff Fromm's innovative presentation were also well-regarded by attendees. Fromm evaluated ways to address attention competition, codify brand editorial authority, and expand research scope beyond solely direct competitors—providing attendees with actionable strategies to stay ahead in a competitive market.
IAAPA North America Summit also provided access to iconic Las Vegas attractions, along with exclusive experiences at many of the venues. Visiting the awe-inspiring Allegiant Stadium, the Sphere, the new SpongeBob's Crazy Carnival Ride! at Circus Circus, and immersive entertainment and events complex Area15 provided participants a valuable look at successful immersive experiences and entertainment venues, operational best practices, and innovative marketing strategies.
IAAPA North America Summit 2024 brought together industry professionals for a dynamic exchange of ideas and networking opportunities, allowing attendees to return home with ideas to drive innovation and success at their respective attractions.
