Press/Media/Influencer Criteria

Press Policies and Credential Criteria

IAAPA offers complimentary press credentials to mainstream media and trade press outlets covering the attractions industry. This admission will allow eligible news reporters, online media, influencers, photographers, or camera persons access to the trade show floor during public show hours. A detailed list of eligible personnel is below.

Each outlet may register up to two (2) reporters to cover the Expo.

Read the Policies and Criteria

Trade Show credentialed media are expected to adhere to the following policies:

All media on the show floor must have a press credential displayed at all times. There is an enforced maximum of 2 credentials per outlet.
Any media interviews done with the assistance and coordination of the IAAPA team will require an escort on the show floor by IAAPA Press Office staff, unless otherwise approved in advance.
Interviews with an IAAPA spokesperson should be arranged by emailing IAAPA Press Office.
All credentialed Press are allowed to photograph booths after obtaining permission from the exhibitor. Selfies sticks and livestreaming of any kind is not permitted.
Press are not permitted to participate in special events that require a separate ticket. Registered press seeking to cover those events are required to obtain advance approval from the IAAPA Press Office.
Press may attend an educational program unless it is noted a session is closed to media. Credentialed media attending an educational program should ensure their badge is visible and identify themselves as media at the beginning of the session.
Advertising and sales personnel do not qualify for press credentials.
No media can attend IAAPA Expo 2024 outside the approved IAAPA-managed program.
No children are permitted as part of the press program.

Press Credential Criteria

All applications must include a story pitch or coverage plan:

Newspapers/Magazines

Eligible Staff: Publisher, Reporter (freelance or staff), Editor, Photographer
Publication should cover a field or industry related to the attractions or travel and tourism industry on a monthly basis.
Circulation information must be submitted during the press credential application process.

Radio Stations

Eligible Staff: News Reporter, News Director, On-Air Personnel, Assistant News Director
Listenership must be submitted during the press credential application process.

TV/Broadcast Media

Eligible Staff: News Reporter, News Director, On-Air Personnel, Assistant News Director
Listenership must be submitted during the press credential application process.

Digital/Online Media

Media outlet should cover a field or industry related to the attractions, travel, food and beverage, or tourism industry.
Viewership may be requested during the press credential approval process.

Independent Blogs

Media outlet should cover a field or industry related to the attractions, travel, food and beverage, or tourism industry.
Monthly page views should average 20,000 to be considered eligible.
Website analytics must be submitted with your application

Influencers and Content Creators on Meta platforms (Instagram, Threads, Facebook), X (formerly Twitter), YouTube, and TikTok

For Twitter and Meta platforms: A minimum following of 25,000 and an engagement rate of 5-6% are required to be considered eligible.
For TikTok: A minimum following of 200,000 with an engagement rate of 10% to be considered eligible.

Meeting eligibility criteria does not guarantee receiving press/media/influencer credentials for IAAPA Expo. IAAPA has the right to refuse or withdraw press credentials or guest passes at any time. If you have questions about press credentials, please contact us at [email protected].

Press Releases

IAAPA Expo 2024 Official Media Partners

Press Office Contacts

Press Office:
Email - [email protected]

Eryka Washington Perry
Director, Global Communications
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Destiny Taylor
Manager, Global Communications
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