In Virginia, Busch Gardens Williamsburg celebrates St. Patrick’s Day over four weeks. The event is one of almost a dozen special events the park will host in 2023. The park developed a plan to staging successful events and shares part of the strategy with Funworld TV.
Matthew Edwards, entertainment manager for events and festivals, goes in-depth with on how to program a special event, whether it be for adults or children.
Topics covered in this Funworld TV video report from Busch Gardens Williamsburg:
- Programing an event to the right demographic
- Making décor simple and easy
- Pairing food and beverage
- Selecting the right blend of merchandise
