ORLANDO, FLORIDA (February 3, 2023) – After a successful summit in Dubai last year, IAAPA, the global association for the attractions industry, is expanding its in-person offerings in the Middle East by welcoming attendees to an all-new trade summit in Saudi Arabia in March.
The IAAPA Middle East Trade Summit will take place in Riyadh, Saudi Arabia, March 7 and 8. The full summit agenda offers access to the Trade Connections Area, a selection of educational sessions, networking events, and EDUTours like a visit to Boulevard Riyadh City – a 900,000 square meters entertainment zone – operated October to March during Riyadh Season, a state-sponsored annual entertainment and sports festival. An EDUTour to the recently opened Boulevard World, a new world showcase with rides and entertainment spread throughout 15 zones, is also part of the program. Attendees can select either from multiple one or two-day registration options to fit their schedule.
Education sessions cover a variety of topics such as the future workforce for the entertainment industry, an update on developments planned in Saudi Arabia, continued supply chain demands, the art of excellent customer service, and more.
“The Middle East is an important region and IAAPA is looking to build more relationships there while growing our membership,” said Peter van der Schans, vice president and executive director of IAAPA Europe, Middle East, Africa. “Saudi Arabia is in the midst of a boom in the attractions industry, and we are ready to support leaders there in achieving their goals.”
IAAPA is partnering with the General Entertainment Authority (GEA) to support the entertainment industry in the country and to organize this event. The program includes more than 30 international speakers from established international companies like Disneyland Paris, Europa Park, Liseberg, Compangie des Alpes, Parques Reunidos and Six Flags Qiddiya.
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About IAAPA
IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world.
Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers.
The association’s global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org or connect through IAAPA’s social media channels: @IAAPAHQ #IAAPA
