Searching online for free QR code generators is a good place to start. Tim Lorang, a Seattle-based marketing and e-commerce consultant, says they are all about the same.
“If you pay for someone to create QR codes for you, they will keep track of your traffic and other data,” says Lorang. “Or you can create trackable URLs using Google Analytics.”
If staff members have the technical skill to create a web page or post a video to YouTube, they can usually figure out QR Codes, Lorang said.
A QR code generator will ask for the web address to be associated with the QR code. Keep the URL short, says Lorang, so it’s neat and readable.
The QR code should be clear, clean, and big enough for people to scan with their phones. A sign, flyer, or brochure should tell guests what will happen when they scan the code. For example, “Watch a video of our zookeeper feeding a baby koala,” Lorang says.
Then test the QR code repeatedly to ensure it works every time.
