Five ways to change your pricing models for a post-COVID-19 world:
- For destination attractions, consider working with airlines to buy plane tickets in bulk and offer free flights to visitors from key markets who book several nights in on-site hotels.
- Partner with online travel agencies to conduct a live flash sale.
- Develop sponsorship revenue that can subsidize ticket prices.
- Implement dynamic pricing.
- Invest in safety and communications. While this may not appear to be directly related to pricing, guests will only return when they feel it’s safe to do so. Let them know what steps you’re taking to ensure their safety.
