Webinar: Sugar, Strategy, and Spectacle: The Power of Play in Your Retail Space Presented by WD Partners

Theme parks and attractions have mastered immersion. But what happens after the ride ends or the show lets out? Today’s guests expect that same sense of magic, interactivity, and wonder to continue inside your attraction’s retail spaces. 

Traditional retail principles aren’t enough. Shelf space alone can’t compete with screen space or destination experiences.

We see retail not as a shop—but as a stage for play, purpose, emotional connection, and product discovery that extends the guest journey and drives sales. We design experiences that shoppers remember, talk about, and return to.

Things You’ll Learn

• How attraction retail can leverage entertainment-driven design to drive product sales
• Why today’s consumers expect shopping to feel like a destination, not just a transaction
• Ways to transform photo-worthy experiences into revenue opportunities
• Lessons from Hershey Chocolate World: turning candy play into product performance
• Practical takeaways to reimagine your own attraction’s retail as an encore, not an afterthought

This webinar is free for IAAPA members; however, registration is required. Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. For more information about IAAPA Certifications, please contact Alissa DeMeglio.