IAAPA Expo Europe Kicks Off in Amsterdam

AMSTERDAM, NETHERLANDS (24 Sept. 2024) – Doors officially opened for IAAPA Expo Europe 2024 at the RAI Convention Center in Amsterdam today, bringing Europe’s premier event for the global attractions industry to the vibrant capital of The Netherlands.

In a dynamic time of growth and innovation, IAAPA, the global association for the attractions industry, returns to a city known for its rich cultural heritage and strong ties to the leisure industry. The tradeshow floor is open today through 26 September. This highly anticipated event is a hub of inspiration, innovation, and networking for industry professionals worldwide.

“Returning to The Netherlands is a significant moment for our team, as this country’s deep roots in the leisure industry perfectly aligns with our mission to spotlight innovation and tradition at IAAPA Expo Europe,” says Jakob Wahl, President, and CEO of IAAPA. “This event brings together the best of our industry in one space, focusing on education, networking, and expanding business opportunities.”

IAAPA Expo Europe, welcomes professionals, exhibitors, and enthusiasts from across the globe. With over 680 exhibiting companies occupying more than 18,000 square meters of space, this year's event is poised to break records, showcasing the largest exhibit floor in the history of the European annual expo.
 

The trade show floor opens this morning, following an exciting opening ceremony that celebrated Amsterdam's rich culture. Performances featuring traditional Dutch music and dance, along with a lively show production, set the stage for a spectacular start to the event. In a momentous announcement during the ceremony, Jakob Wahl revealed the addition of IAAPA Expo Middle East, set to debut in 2026. This groundbreaking event will mark IAAPA's first major tradeshow in the Middle East region, underscoring the organization’s commitment to supporting the rapidly growing EMEA market. The announcement signals a significant expansion of IAAPA's global reach and offers new opportunities for industry professionals in this emerging hub.

Peter van der Schans, executive director and vice president of IAAPA Europe, Middle East, and Africa, expresses his enthusiasm: "IAAPA Expo Europe is an exceptional opportunity for industry leaders to connect, collaborate, and discover the latest trends and technologies. This year, we're excited to introduce new networking opportunities, such as the Family Entertainment Center Reception and the Science Center and Museum Reception, designed to foster meaningful connections within the industry. As we gather in Amsterdam, my home country, we look forward to showcasing the creativity and resilience of our industry while shaping its future. Amsterdam has always been a great host for this event, and we are proud to have the show here at the RAI for the fourth time."
 

Highlights of IAAPA Expo Europe 2024 include

Educational Sessions
Attendees can delve into sustainability, guest experience enhancement, and the latest industry trends through various sessions and immersive EDUTours. Discover the thrilling rides and magical environments of Toverland and experience the enchanting fairy-tale world of Efteling. Explore Dutch agricultural heritage at Avonturenboerderij Molenwaard and enjoy a visit to Family Resort Molenwaard. At Artis Zoo, where conservation meets innovation, you’ll also discover their pioneering plant-based food concept. These are just a few of the exciting experiences awaiting attendees.

Networking Opportunities
The networking opportunities are a must-attend! New in 2024, the Family Entertainment Center Reception and the Science Center and Museum Reception offer the perfect setting to meet industry peers, exchange ideas, and form valuable connections, all while enjoying provided drinks. Other key events include the Showman and Funfair Reception, Water Park Reception, Zoo and Aquarium Reception, Supervisors and Team Leaders Reception, and Young Professionals Reception. These ticketed events allow you to network with leaders and innovators in your niche, share best practices, and discuss cutting-edge trends.

Inspirational Keynotes
Leading industry experts share insights that shape the future of the attractions industry. Highlights include Jean Gelissen, General Manager of Toverland, and Gerro Vonk, Director at Driestar Investments, known for the Hof van Saksen holiday park in the Netherlands.

IAAPA Expo Europe 2024 is proving to be a transformative experience, fostering a sense of unity and optimism within the attractions industry. Don’t miss out on this extraordinary event—register now and join us in Amsterdam!