Expo Media/Press/Influencers

The IAAPA Press Office welcomes members of the media to IAAPA Expo, the global attractions industry’s premier event.

Press Registration

Press Policies and Credential Criteria

IAAPA offers complimentary press credentials to mainstream media and trade press outlets covering the attractions industry. This admission will allow eligible news reporters, online media, influencers, photographers, or camera persons access to the trade show floor during public show hours. A detailed list of eligible personnel is below.

Each outlet may register up to two (2) reporters to cover the Expo.

Read the Policies and Criteria

Trade Show credentialed media are expected to adhere to the following policies:

• All media on the show floor must have a press credential displayed at all times.
• Any media interviews done with the assistance and coordination of the IAAPA team will require an escort on the show floor by IAAPA Press Office staff, unless otherwise approved in advance.
• Interviews with an IAAPA spokesperson should be arranged by emailing IAAPA Press Office.
• Press are not permitted to participate in special events that require a separate ticket. Registered press seeking to cover those events are required to obtain advance approval from the IAAPA Press Office.
• Press may attend an educational program unless it is noted a session is closed to media. Credentialed media attending an educational program should ensure their badge is visible and they identify themselves as media at the beginning of the session.
• Advertising and sales personnel do not qualify for press credentials. 

Press Credential Criteria:
All applications must include a story pitch or coverage plan
 
Newspapers/Magazines
Eligible Staff: Publisher, Reporter (freelance or staff), Editor, Photographer

• Publication should cover a field or industry related to the attractions or travel and tourism industry on a monthly basis.
• Circulation information may be requested during the press credential approval process.

 
Radio Stations
Eligible Staff: News Reporter, News Director, On-Air Personnel, Assistant News Director

• Listenership may be requested during the press credential process.

 
TV/Broadcast Media
Eligible Staff: News Reporter, News Director, On-Air Personnel, Assistant News Director, Videographer

• Viewership may be requested during the press credential approval process.

 
Digital/Online Media

• Media outlet should cover a field or industry related to the attractions, travel or tourism industry.
• Website analytics may be requested during the press credential approvals process.

 
Independent Blogs/Vlogs

• Media outlet should cover a field or industry related to the attractions, travel or tourism industry.
• Website analytics must be submitted with your application
• Monthly page views should average 10,000 to be considered eligible

NEW TO IAAPA!
Influencers (an individual that only posts content to Twitter, Instagram and Facebook)

• Minimum following of 10,000 (or fewer with a verified social media account)
• Engagement rate of 2-3% is required to be considered eligible

 
Please note: IAAPA has the right to refuse or withdraw press credentials or guest passes at anytime. If you have questions about press credentials, please contact us at [email protected].

Expo Press Materials

New Products and Services

• Exhibitors with a New Product or Service

Press Conference Schedule

Tuesday, Nov. 15

10:15-10:40 a.m. – SeaWorld Orlando/B&M
Booth #4806

SeaWorld Orlando will reveal the latest details about “Pipeline,” the world’s first surf coaster.

10:55-11:20 a.m. – Dollywood/Vekoma Rides
Booth #5124

Dollywood will unveil the adventure vehicle for its largest single attraction in the park’s history Big Bear Mountain with its partners from Vekoma and will present a virtual ride on the new coaster

11:35 a.m.-Noon – Triotech/Lotte World
Booth #3439 IAAPA press space

Triotech and LOTTE World will announce a brand-new custom attraction featuring a well-known global I.P.

12:10-12:35 p.m. Seaworld Parks and Entertainment/Intamin
Booth #5119

Intamin and SeaWorld Parks and Entertainment will be announcing a partnership of three new rides for the 2023 year. Among these rides are the DarKoaster at Busch Gardens Williamsburg, and a Flume Coaster at SeaWorld San Antonio. The companies will also be unveiling a ride car for the recently announced coaster at SeaWorld San Diego.

12:50-1:15 p.m. – Zamperla LSM Lightning train
Booth #2024

The Zamperla Group unveils its revolutionary 2-across Lightning train and presents its first LSM rollercoaster, which will open at Playland Amusement Park at the PNE. This rollercoaster will be the fastest launched coaster in Canada. The attraction will catapult forward riders through a special effects tunnel and over 380 m (1,246 ft) of track.

1:30-1:55 p.m. – Cedar Point/Zamperla
Booth #2024

Make your way to booth 2024 as Zamperla unveils its updated Twister Coaster vehicle! The fun, spinning car, coming to Cedar Point’s new Wild Mouse roller coaster in 2023, features a side door for easier ADA guest access and a design that truly makes it a shared experience.

2:10-2:35 p.m. – Hersheypark/RMC
Booth #4215

Hersheypark and Rocky Mountain Construction will unveil a design first for Hersheypark - the custom-themed coaster train for Wildcat’s Revenge, an all-new hybrid coaster coming summer 2023.

3:25-3:50 p.m. – Extreme Engineering
Booth #2600

Extreme Engineering to announce 3 new coaster projects for 2023, a new Parkour attraction and the all-new Flex Shade system.

4:05-4:30 p.m. – Premier Rides
Booth #2612

Premier Rides will be announcing a unique partnership with an “industry legend” to reintroduce a legacy attraction on a grander scale.

4:50 p.m.-5:15 p.m. – Great Coasters International
Booth #2273

Great Coasters International, Inc. and Worlds of Fun are set to debut the lead car of the new Zambezi Zinger coaster. Coming to Worlds of Fun’s 50th anniversary celebration in 2023, Zambezi Zinger is a nod to the former park favorite, reborn in a steel and wood hybrid design.

5:30-5:55 p.m. – Adventureland Resort w/ Zamperla
Booth #2024

Adventureland Resort and Zamperla will reveal the ride vehicle for next-generation water ride Draken Falls, opening at the Home of Iowa’s Best Thrills in 2023 as the first super flume attraction in the Midwestern United States and part of an intertwined, Nordic-themed, two-ride experience including a family roller coaster, Flying Viking.

Wednesday, Nov. 16

10:55-11:20 a.m. – LAI Games
Booth #831

LAI Games will introduce three never-before-seen games, including a Rick and Morty-themed pusher game, as well as its newly improved Virtual Rabbids: Ultra HD. A representative from HTC will also join the conference to speak about the benefits of Vive Pro 2 headsets.

12:05-12:30 p.m. – Polin Waterparks
Booth #2847

IAAPA Expo gives an opportunity for us to showcase the newest products, technologies, and services, this year at our booth #2847 will be featuring our brand-new waterslides as always. Find out how Polin Waterparks can create a unique experience for your venue!

12:40-1:05 p.m. – Embed
Booth #3439 (IAAPA press space)

Embed Changes the Game with STATS Insights Platform Powered by AWS Worldwide leader in cashless solutions for the amusement, entertainment, and leisure industries launches industry-first STATS insights platform with AWS to help family entertainment centers improve guest experiences.

1:15-1:40 p.m. – nWave Pictures
Booth #862

nWave Studios, an animation studio famous for their feature films and immersive content for theme and attraction parks, will showcase its latest title- “Meg and the Lost Scepter.” The new 4D/3D film follows along an adventurous skunk as she sets out to find a forgotten relic and new friends on her journey.

1:50-2:15 p.m. – Inowize
Booth #3473

Inowize launches QBIX, the first unattended multiplayer attraction for Entertainment Venues in only a 13x13 ft space that features motion floor and wind blasts!

2:25-2:50 p.m. – WhiteWater
Booth #2236

WhiteWater will be unveiling innovative products that bring first-of-its-kind ride and play experiences, showcase iconic projects that were completed this year or are in progress for world-class destinations, and discuss how parks can take advantage of digital solutions in the Joy Economy.

3:35-4:00 p.m. – Valo Motion
Booth #4879

US debut: ValoArena the unattended 6-player mixed reality playground from Valo Motion (Finland), creators of ValoClimb and ValoJump attractions now in 1,000+ LBE venues in 60+ Countries.

4:10-4:35 p.m. – DOF Robotics
Booth #2286

Announcement details to come!

4:45-5:10 p.m. – International Board of Credentialing and Continuing Education Standards
Booth #3439 (IAAPA press space)

Accessibility matters - new survey data and program registration for accommodations demonstrate clearly that visitors want to spend their time and money at locations that are doing more to include ALL guests.

Thursday, Nov. 17

10:20-10:45 a.m. – Loonie Times Custom Mascots and Plush Inc.
Booth #6104

Loonie Times Custom Mascot & Plush manufacturer, celebrating its 26th year in business, creates mascots with cool hi-tech animatronics.

11:30-11:55 a.m. – Aquatic Development Group
Booth #3439 (IAAPA press space)

The first deep water stationary wave manufactured in the USA, EpicSurf making real surfing possible anytime. Anywhere - offering a customized surfing experience for ALL abilities.

12:05 – 12:30 p.m. – ICON Park
Booth #3439 (IAAPA press space)

ICON Park, a shopping and entertainment complex located in the heart of Orlando’s tourism district, will share new attraction enhancements planned for 2023.

12:40-1:05 p.m. – Storyland Studios
Booth #3439 (IAAPA press space)

Join Matt Ferguson, Chief Innovation Officer of Storyland Studios & Linus Idahosa, president and CEO of Del-York International as they announce brand new information about our newly announced ‘Nollywood’ film city, Kebulania, the leading destination for filmmaking and creativity throughout all of Africa.

1:15- 1:40 p.m. – ZTAG Gunless Laser Tag
Booth #4484

ZTAG launches WEARABLE video game system that engages guests physically and socially.

1:50-2:15 p.m. – Gentilhomme Studio
Booth #3439 (IAAPA press space)

Transforming the Visitor Experience: Placemaking through entertainment. A peek behind the curtain of award-winning creative studio Gentilhomme’s large-scale multimedia entertainment experiences in Orlando and Nashville International Airport.

2:25-2:50 p.m. – IAAPA
Booth #3439 (IAAPA press space)

IAAPA, in partnership with ASTM and EN leaders, will announce progress made in creating more cohesive, globally accepted ride and safety standards.

3:35-4:00 p.m. – VAR BOX
Booth #202

VAR Box launches League of Colleagues Esports Tournament exclusively for FEC employees

Friday, Nov. 18

1-1:30 p.m. – Vekoma Rides
Booth #5124

Tilt Coaster 2.0 – a real cliffhanger! The most unique thrill coaster development in recent years, offering an exhilarating and visually striking coaster experience to amaze even the most seasoned thrill seekers.
“Circuit Breaker” will debut at Cotaland - Circuit of the Americas in Austin, Texas and it will be the first Tilt Coaster in the States.

Media Coverage Tracks

Amusement Parks & Attractions

The following education sessions might be of interest to reporters and influencers attending IAAPA Expo with a focus on amusement park and attraction trends in the global attractions industry:

Monday, Nov. 14

• EDUSession: Immersive Theater in Location-Based Entertainment: The Creative Whys and the Operational Hows, 8:30-9:30 a.m.

Tuesday, Nov. 15

• EDUTalk: Magic By Design: Incorporating Blockbuster Brands Into Your Museum, 3:45-4 p.m.
• EDUTalk: Purpose Driven Storytelling, 5:05-5:20 p.m.

Thursday, Nov. 17

• EDUSession: Designers and Engineers: Talk Nerdy to Me, 8:30-9:30 a.m.

Food & Beverage

The following education sessions might be of interest to reporters and influencers attending IAAPA Expo with a focus on food & beverage trends in the global attractions industry:

Monday, Nov. 14

• EDUSession: Successful Food and Beverage Operations in the Current Landscape of Rising Costs, 8:30-9:30 a.m.
• EDUSession: Building a Food Safety Culture, 10-11 a.m.
• EDUSession: Food and Beverage Trends 2022, 4-5 p.m.

Tuesday, Nov. 15

• EDUSession: Festivals and Special Events: Driving Revenue and Attracting New Guests, 2:30-3:30 p.m.

Wednesday, Nov. 16

• EDUSession: Beverages and Bottom Lines: How Drinks Drive Profit, 2:30-3:30 p.m.
• EDUSession: Happy Hour: The Latest Trends in Ready-to-Drink Beverages, 4-5 p.m.

Thursday, Nov. 17

• EDUSession: Menu Mix 101: Increasing Profitability at Your Facility, 8:30-9:30 a.m.
• EDUTalk: Tech Trends in Food Service, 2:40-2:55 p.m.

Technology

The following education sessions might be of interest to reporters and influencers attending IAAPA Expo with a focus on technology trends in the global attractions industry:

Monday, Nov. 14

• EDUSession: The Incredible Customer Journey – Following the Data Through Every Digital Touchpoint, 10-11 a.m.
• EDUSession: How Your Digital Experience Impacts Your Onsite Experience, 2:30-3:30 p.m.

Tuesday, Nov. 15

• EDUSession: Is Cash Dead? A Roundtable on the Present and Future of Currency in the Attraction Industry, 4-5:30 p.m.

Wednesday, Nov. 16

• EDUSession: Creating Immersive Technology Experiences For Less: Leveraging You AV System, 8:30-9:30 a.m.
• EDUTalk: Augmented Reality is the Future of Attractions, 2-2:15 p.m.
• EDUTalk: The New Possibilities with Drone Shows, 3:45-4 p.m.

Thursday, Nov. 17

• Sponsor Spotlight: Brogent Technologies Inc.: Bringing Flying Theater to the Next Level, 1:10-1:30 p.m.
• EDUSession: Riding the New Wave of Technology in Water Parks, 4-5 p.m.

Water Parks

The following education sessions might be of interest to reporters and influencers attending IAAPA Expo with a focus on water park trends in the global attractions industry:

Monday, Nov. 14

• EDUSession: The Results Are In: The Impact of Water Park Equipment on Hotels and Resorts, 4-5 p.m.

Tuesday, Nov. 15

• EDUSession: New Approaches to Designing an Indoor Water Paradise, 8:30-9:30 a.m.

Wednesday, Nov. 16

• EDUSession: The Business and Future of Surf Parks, 8:30-9:30 a.m.
• EDUTalk: Water Park Management: Leveraging Technology to Manage Staff Competencies, 11:20-11:35 a.m.

Thursday, Nov. 17

• EDUSession: The Water Theme Park: Insights from the Qiddiya Development Team, 10-11 a.m.
• EDUSession: Riding the New Wave of Technology in Water Parks, 4-5 p.m.

Trade Media Partners

• Amusement Today
• Asia Attractions
• Association of Zoos and Aquariums (AZA) / Connect
• Bowling Center Management
• EuroAmusement Professional Trade Magazine
• Game Time International
• Hot Games
• InPark Magazine
• InterGame
• InterFun
• InterPark (Connected with Asia Attractions)
• Kirmes & Park Revue, by Publisher GEMI Verlags GmbH Germany
• Lighting&Sound America
• Park World
• Tourist Attractions & Parks

Press Office Contacts

Press Office: 

[email protected] 

Caitlin Dineen, Director, Global Communications

+1 321-319-7615

[email protected]