IAAPA Expo Europe 2024

Trends in Immersive Entertainment

Event Information

Member Price €0 | Nonmember Price €0

Date

Wednesday, September 25 | 13:40 - 14:00

Location

innovation-stage

Session type

EDUTalk

Difficulty level

Advanced

Tracks

Entertainment

Games & Merchandise

Manufacturer & Supplier

Innovation

design

Distribution

On-Site

Description

Dive into the forefront of immersive entertainment with Matt Dawson, JRA, part of RWS Global’s VP of Business Development.

This dynamic session offers a panoramic exploration of the latest and most captivating trends in immersive experiences. Engage with groundbreaking concepts in three crucial domains: hyper-local encounters that resonate deeply with audiences, exhilarating first-person character adventures and the innovative melding of entertainment with gastronomy.

Leveraging RWS Global and JRA’s broad industry expertise, diverse portfolio and dedicated research, attendees will gain essential insights into cutting-edge developments that are shaping the future of entertainment, where every facet is designed to engage all senses in unprecedented ways.

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