Smart Parks: Leveraging Digital Tools for Unforgettable Experiences
Event Information
Date
Tuesday, September 24 | 15:00 - 15:30
Location
Conference Room Van Gogh
Session type
EDUSession
Difficulty level
Introductory
Tracks
Amusement Parks & Attractions
Finance & Information Technology
Innovation
Distribution
On-Site
Description
As visitor expectations evolve alongside technological advancements, it's essential for to embrace digital solutions that enhance guest engagement and operational efficiency. This session will explore successful case studies and practical examples, illustrating how theme parks and zoos can leverage digital tools to create personalised, interactive, and seamless visitor experiences.
Learning Objectives:
- Understand the evolution of guest expectations in theme parks and zoos and the role of digital transformation.
- Explore innovative technologies shaping modern visitor interactions, from mobile apps to augmented reality.
- Learn strategies for integrating digital solutions to improve guest satisfaction, streamline operations, and increase revenue.
- Discuss challenges and considerations specific to the theme park and zoo industry when transitioning to digital guest engagement methods.
Notes
EDUSessions and EDUTalks are free to IAAPA members with their Expo registration. Entrance to all EDUSessions and EDUTalks can be purchased by Nonmembers for an additional €185.
Speakers
