Webinar: Re-evaluate Your Exhibiting Program to Improve Your ROI
10-11 a.m. EDT (Global) / 4-5 p.m. CEST
Are you ready to make strategic improvements to your exhibiting program to deliver a better value and a return on your investment? We know you invest a lot of time and money into exhibiting, and with increased costs and more pressures from senior leadership to improve your ROI, we invite you to join tradeshow productivity expert, Jefferson Davis, for a high impact session to help you re-evaluate your exhibiting program to deliver better results.
Topics include:
- Two outcomes senior management wants from your exhibiting program
- How to align your exhibiting objectives with your corporate objectives
- Moving from reasons to well-defined exhibiting outcomes
- Managing and benchmarking your exhibiting spend
- Defining your ideal visitor profile
- Guiding salespeople, dealers, or distributors on helping generate high-quality booth traffic
- Getting more value from event sponsorships
- The importance of exhibit navigation
- How to improve the impact of your in-booth presentations or demonstrations
- How to prepare your booth staff for peak performance
- Managing hospitality events for greater impact
- Improving lead quality and sales conversion
- How to measure exhibiting performance, value, and ROI
Session includes an electronic participant workbook and Q&A.
Target Audience: Experienced exhibiting companies, companies with large booths
This webinar will be presented in English. Registration is required.
Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. For more information about IAAPA Certifications, please contact Alissa DeMeglio.
Speakers
Jefferson Davis
Competitive Edge was founded in 1991 in San Bruno, CA by Jefferson Davis. From 1985 through 1990, Jefferson exhibited at over 200 tradeshows. In 1988, he began an intensive study on how to make tradeshows more productive and profitable by assembling the complete body of accessible exhibiting knowledge that existed. In 1991, he wrote his first seminar, “The Seven Secrets of Successful Tradeshow Selling,” and marketed it to tradeshow organizers as a way to help exhibitors get better results.
Since 1991, Competitive Edge has become the most prolific and successful exhibitor educational and training firm in North America. Competitive Edge’s exhibitor educational programs have been delivered to over 270 association and for-profit show organizers, including over 50 of the TSNN Top 250 Tradeshows.
