Webinar: Dive Into the Latest FEC & LBE Trends Featured at IAAPA FEC Summit 2023 and More
1-2 p.m. ET
Join IAAPA’s FEC Committee Chair Brandon Willey as we dive into the latest FEC & LBE trends featured at IAAPA FEC Summit and more. You don’t want to miss it!
A question and answer session will follow the webinar.
Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. For more information about IAAPA Certifications, please contact Alissa DeMeglio.
Speakers
Brandon Willey
Founder and CEO of Hownd, an experience promotion platform for LBEs and Attractions across the world, Brandon Willey has developed a passion for the attractions industry and experience economy as well as a deep knowledge of the local marketing ecosystem. Brandon is the chair of IAAPA’s FEC/LBE Committee, on the IAM faculty, and can be found at most IAAPA events around the world.
Currently headquartered in Tempe, Arizona, you can connect with him at LinkedIn.com/in/bwilley.
John Goodman
Currently serving as Vice President of Sales and Marketing for Dezerland Action Park, Orlando/Miami. Orlando location is the largest indoor family entertainment center in Florida. 850,000 sq. ft. of attraction space includes the $200 million Orlando Auto Museum with more than 2,000 vehicles, with the world’s largest collection of James Bond vehicles and memorabilia, Florida's longest indoor go-kart track, boutique bowling, more than 300 arcade games, 30,000-square-foot trampoline park, glow-in-the-dark mini golf, NERF Thunderfoam Arena, play shooting, bumper cars, axe throwing, electric mini-cycles, rage room, and more.
Most recently served as Vice President of Sales and Marketing for ICON Park, a 20-acre, walkable entertainment destination in the heart of Orlando’s International Drive. Named one of 7 Best Attractions in Orlando by Forbes Magazine and #1 Attraction in Orlando for families by USA Today. ICON Park has more than 40 restaurants, bars, shops and attractions including SEA LIFE Aquarium, Madame Tussauds Wax Museum, and The Wheel, the tallest observation wheel on the east coast of the United States.
Previous experience includes executive leadership experience with Marriott Hotels and Resorts, Renaissance Hotels and Resorts, The Ritz-Carlton Hotel Company, The Ritz-Carlton Destination Club, Marriott Vacations Worldwide, Hyatt Residence Club, Wyndham Vacation Ownership, Wyndham Hotels and Resorts.
Troy Sacco
Troy has more than two decades of executive leadership experience in the worlds of sales and marketing.
He has led and helped build the sales and marketing organizations for such notable entertainment, hospitality and resort brands as Dave & Buster’s, Main Event, American Golf and Fogo de Chao.
Troy has extensive knowledge of the sales and revenue generation process, but he’s also a dedicated student of behavioral analytics, technology trends and marketing tools that shape the sales process in today’s world. He combines his passions for teaching and coaching with helping people across departments to work together to build a winning corporate and culture.
His leadership style is anchored in the belief that, “You cannot motivate anyone. You can only inspire a motivated person.”
Troy grew up in Syracuse, New York, and graduated from Emporia State University with a degree in education. Today he lives in Frisco, Texas, where he spends time with his wife, five children, and four grandchildren; coaches youth athletics; focuses on his on passion for sports and fitness; and tackles DIY projects around his home.
