IAAPA Institute for Attractions Managers South Africa
Start: 12 p.m. August 18, 2019 (Registration desk open at 11 a.m.)
End: 6 p.m. August 20, 2019
The Institute for Attractions Managers is IAAPA’s premier management development program. This 2 and a half day course gives attendees detailed training in attractions management and is directed at emerging industry professionals, who have the potential to be on a senior management team or newly hired executives joining the attractions industry.
It is also an excellent program for managers entering the attractions industry laterally from other businesses providing a solid foundation on how attractions operate and what the industry’s key drivers and the metrics for success.
Register Here
Location
Radisson Red Hotel V&A Waterfront
Cape Town, South Africa
About the course
The IAAPA Institute for Attractions Managers is a 2 and a half day intensive course that gives attendees detailed training in attractions management featuring hands-on instruction and case studies.
For who?
- Emerging industry professionals, who have the potential to be on a senior management team
- Managers entering the attractions industry laterally from other businesses
- Newly hired executives joining the attractions industry
IAAPA Institute for Attractions Managers in Cape Town
IAAPA is hosting the Institute for Attractions Managers in South Africa to cater to the request of the many members in Africa. The course will be organized in conjunction with the Annual AAVEA Conference (AAVEA 2019), offering attendees the chance to save on time, travel & hotel costs... IAAPA is bringing the Institute for Attractions Managers to you!
IAAPA Certification
Participants in the IAAPA Institute for Attractions Managers earn 16 credit hours towards IAAPA Certification. More information on IAAPA Certification is available here.
Reviews by attendees of previous institutes:
"I expected a lot and it matched my expectations."
"All speakers did an excellent job, I thoroughly enjoyed it."
"Amazing initiative. Perfect for mid-level managers with subject matter expertise, but no general management know-how."
More information?
You can always contact IAAPA EMEA for more info.
Speakers
Mikael Ahlerup
Mikael is CEO of Lund Group in Norway, a family company for generations and one of Norways largest companies inside the leisure industry, they own a number of different businesses, for example, Kongeparken theme park, Lunds Tivoli, Christmas in Winterland Oslo, Skånes ZOO in Sweden, Palmesus (Scandinavia’s biggest beach party) and they arrange festivals in Norway, in total Lund Group had more than 3 million visitors 2018.
Before his current position Mikael was the CEO of AIK Football Club in Sweden, one of the largest clubs in the Nordic Countries. Prior to soccer Mikael has a solid background in the Leisure industry through Scandinavia within TUI Nordic, CEO at Orsa Grönklitt; a ski resort, waterpark and a zoo. Mikael was also for 10 years the CEO of Astrid Lindgrens World, a unique theme park in Sweden.
For his leadership Mikael was in 2011 awarded as the CEO/General Manager of the year in Sweden.
Robert Arvidsson, Head of Marketing, Liseberg, Sweden
Robert Arvidsson is Head of Marketing at Liseberg and member of the management team. He joined Liseberg in 2014 and his key responsibilities includes group brand strategy, marketing communications, eCommerce and digital business development. Prior to Liseberg, Robert held different senior brand management and e-commerce positions within retail and airline industries such as Team Sportia and the SAS Group. He also have several years of experience working as a consultant in some of the leading brand and communication agencies in the Nordic region. Robert hold a BA in Marketing Communications and an MBA in Strategic Brand Management from the Norwegian School of Economics in Bergen (NHH).
Yael Coifman
Yael is a founding partner of LDP. With over 20 years of experience conducting market and financial assessments of projects throughout the EMEA region, Asia, Africa and the Americas. She applies global knowledge and passion for the industry to every local market situation. Based in London, Yael conducts studies on stand alone attractions and museums or innovative leisure real estate projects that incorporate entertainment, retail and attraction elements into resorts and tourism destinations. She provides qualitative and quantitative analysis regarding entertainment concepts and content, strategic development and financial feasibility.
Melissa Lockwood
Melissa Lockwood is the General Manager of Baha Bay at Baha Mar, located in Nassau, Bahamas. Opening in July 2021, Baha Bay is set on 15 lush beachfront acres and is home to several region’s first attractions, impressive culinary experiences and the world’s first gaming pavilion inside a waterpark. Prior to joining Baha Mar, she spent 7 years with Miral Experiences in Abu Dhabi, where she was on the pre-opening team at Yas Waterworld and worked at Ferrari World Abu Dhabi in both operations and guest services. Her experience also includes working in parks and recreation for several municipalities in Texas and Missouri. She has been a frequent speaker at industry conferences and trade shows and is on the World Waterpark Association Board of Directors. She is an IAAPA Certified Attractions Executive, a NRPA Certified Parks and Recreation Executive, and a PHTA Certified Pool Operator.