How To Successfully Prepare to Exhibit at IAAPA Expo
10-11 a.m. EDT (Global)
Make the most of your exhibit investment! The show floor is where key decision-makers and senior industry leaders come together to source the latest products and services to move their business forward. To tap into these qualified leads, there is significant pre-planning and preparation. Join this webinar to learn from our experts how to make planning for IAAPA Expo an effortless process.
Webinar Topics Include:
Important Planning Tools
- How to use the Exhibitor Services Guide
- What all exhibitors must submit
- Booth display guidelines
- Official vendors and Exhibitor Appointed Contractors
Delivering Your Materials to the Expo
- What is material handling
- New per pound pricing
- What can be hand-carried
Registration, Tracking Leads, and Inviting Guests to Attend
- New features of the exhibitor registration site
- How to invite customers and prospects to attend for free
- Feathr referral program
- Lead Retrieval services
Ways to Make You Company Stand Out from the Rest
- Exhibitor Awards
- Sponsorship and Advertising
- Exhibitor Success & ROI Center
- Connect+
- Media Exposure
This webinar will be presented in English and is free for IAAPA members and non-members; however, registration is required.
Speakers
Stacey L. Mills, CMP, CEM
Stacey Mills has been overseeing expo operations for IAAPA Expo and IAAPA Expo Asia for more than 12 years. In her position, she works with exhibitors after they have contracted their booth space to have all the information and tools they need to have a successful exhibiting experience. Stacey’s career planning events and conventions spans 27 years in the association and hotel markets in Orlando and the Washington, D.C. region.
Erica L. Musick, CEM, CMP, DES
Erica joined Freeman in 2011 and is the main point of contact at Freeman for the IAAPA Expo. In her current role she strategically executes events through listening, collaboration, and leadership ensuring all objectives are consistently met. Having earned her CEM, DES, and CMP, Erica produces events all over with detailed, logistical operational plans.
Anita Bertmeyer
With over 18 years of experience in the industry, Anita Bertmeyer is currently a Registration Manager for Convention Data Services. Anita is the project manager for all registration activities and ensures project deliverables stay on schedule and delivers reports post show. She offers analysis and advice to clients on the best business solutions available to produce successful events. She works closely with show managers to design and implement marketing strategies that increase attendee acquisition.
