IAAPA FEC Week Latin America, Caribbean

The most important event in the region for Family Entertainment Centers!

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IAAPA presents Family Entertainment Centers (FEC) Week, the only educational event in Latin America, Caribbean region dedicated exclusively to this constituency. 
Stay on top of family entertainment centers innovations that will make a significant difference in the way you serve your guests, with improvements to facilities and daily operation.

Educational and networking sessions, presented in Spanish. Specific resources shared throughout the week.

Exclusive discount for IAAPA Members when registering 5 or more people: 20% (the discount is automatically applied when registering the group).

AGENDA (Subject to change)

DAY 1: Tuesday, September 26, 2023

10 a.m. Welcome

10:10 a.m. Guest experience evaluation and continuous improvement

Find the pain points of the visitor experience in your park and design your continuous improvement system. Avoid negative impact on sales, experience and raise the level of your operation.

Presented by: Alessandra Gavito, Sr. Sustainability Manager, KidZania

11:10 a.m. Break

11:20 a.m. Guest pathway design at the FEC or LBE

Learn how the provision of the highest-scoring games is critical for the guest to have the best experience and the business the highest profitability.

Presented by: Humberto Bustillos, Deputy of Operations FECs, Grupo Diniz - ¡Recórcholis!

11:50 a.m. Factors for pathway design: collaborative learning

What other factors should be considered when designing the visitor journey? Through the work in groups moderated by the members of the FEC Working Group, other factors will be defined for the design of the guest flow in their own FEC or LBE. 

Moderated by: Members of the FEC Working Group

12:20 p.m. Break

12:30 p.m. Pricing Strategy

Add value to your business. Learn how to design a pricing strategy in your entertainment center, and how this is reflected in your business income statement.

Presented by: Luis Peña Garcés, Director, Fantasypark

DAY 2: Thursday, September 28, 2023

10 a.m. Marketing, sales, and how to attract more visitors

Annual calendar of events, times of the year and important dates; business and school agreements; evaluation of promotions, packages, and combos.

Presented by: Augusto Mejide, Institutional Management and Operations, Temaikèn

11 a.m. Break 

11:10 a.m. Technology in the operation: artificial intelligence applied to marketing

Discover the transformative power of Artificial Intelligence in managing your marketing strategy for family entertainment centers. Discover how this technology is revolutionizing operation and promotion, and how its implementation helps boost your marketing strategy and improve the experience of your visitors.

Presented by: Verónica Villegas, Colombia Manager, Peterland

12:10 Break

12:20 Entertainment trends

Discover the news entertainment concepts that FECs and LBE are integrating into their visitor offerings. Elevate the visitor experience with the addition of interactive areas, exercise, sport, inflatables and more.

Presented by: Alan Inman, Director of Innovation and Design, Inwow

SPEAKERS

Gerardo Alfonso

Marketing Manager, Temaikèn Foundation

Graduated in Advertising, Gerardo is a marketing strategist with a focus on digital marketing and agency relations, has an outstanding track record in leadership of interdisciplinary teams and budget management. His experience ranges from tracing the Consumer Journey to the creation of social media strategies. He also made his mark as an entrepreneur with GIA web.

Since rhen, he has accumulated valuable experience, from his role as Account Assistant at Wunderman to his time as a Sponsorship, Events and Promotions Analyst at Movistar. His time as Head of Communications & Brand at Answer - part of RSA. Currently, as Marketing Manager at Temaikèn Foundation, he continues to generate impact and lead with vision in the world of marketing.

Humberto Bustillos

Deputy Director of Operations FECs, Grupo Diniz - ¡Recórcholis!

With 29 years of experience in the entertainment industry, he is an experienced leader with a solid track record of 19 years at Grupo Diniz - ¡Recórcholis!; has risen from Manager positions to his current role. His deep knowledge in operations has been nurtured throughout his career, including performance in key areas such as bowling, food and beverage, parties, UPAs and External Operations. His passion and expertise continue to drive the organization's success within the industry.

Alessandra Gavito

Sr. Sustainability Manager, KidZania

He studied chemical engineering at UNAM, has a masters degree in strategic management and innovation from the Instituto Universitario de Posgrado in Spain and an MBA student from ITAM. He has more than 20 years of experience in the areas of operations, quality, human resources and project management interacting with more than 20 different countries and industries (entertainment, hospitality, logistics, telecommunications, education, government, NGOs and franchises).

In its current position, it proposes, establishes and guarantees the implementation of initiatives that align KidZania's sustainability strategy with that established in the United Nations Sustainable Development Goals.

Alan Inman

Partner, Jumbo Consortium / Director, INWOW

Alan is a graduate of the Universidad de las Américas Puebla of the carreer of Banking and Investments and following his creative interest decided to specialize by studying the masters degree in innovation and technological development at the Universidad Iberoamericana Puebla, resulting in a turn of innovation to the family business, co-creating new companies such as INWOW, HIX Adventure, INMAN Products and The Mins, a new concept of fun center that is breaking standards in the entertainment industry. In addition to his current position, Alan is in charge of the innovation and design area focused on developing new lines of business.

He has participated as a mentor in different universities such as UDLAP, UPAPEP, Tec de Monterrey and other business, governmental and educational organizations. Alan Inman stands out as a creative, restless, visionary and passionate entrepreneur of design.

Augusto Mejide

Guest Experience Quality Manager, Temaikèn Foundation

Augusto Mejide, responsible for the experience of the client at Temaikèn Foundation, is an expert in excellence in customer service. In addition to leading the continuous improvement of the Guest Service Center of the Temaikèn Biopark, he shares his vast knowledge as a professor of Hotel Organization and Management/Hospitality at the National University of Quilmes and the National University of Lanús.

With an impressive career in the hotel industry, which includes his role as Ex-Director of Experience at Faena Hotel & Universe, and his outstanding performance as Ex-Head of International Relations of the Ministry of Tourism of the Nation, Augusto brings his experience in customer service, human resources and education to enrich every aspect of his work.

Luis Peña

Director, Fantasy Park

Senior executive, with more than 18 years of experience performing functions of Director, General Manager, Founder, Advisor, Teacher, Operations and Experience Manager, Brand Manager, Maintenance Project Manager in the real state, retail, home deco, entertainment and education sectors. Solid skills to generate value, brand design, sustainable business models, managing experience and sales, improving service, leading and motivating teams.

Currently, director of shopping centers, professor of Marketing at Pacifico Business School of the Universidad del Pacifico, Operations Manager at Fantasy Park and founding partner of Integrum Solutions.

Veronica Villegas

Colombia Manager, Peterland

Professional in business administration, MBA in business administration, master in management and content production for digital platforms with Atresmedia - Spain. Diplomas in high-level business management and emotional intelligence, digital animation with Pixar. Currently studying a specialized program in psychology at the University of Palermo. With 23 years of experience in leadership and management of companies in different sectors.

Verónica is an expert in marketing and content generation for different digital platforms, providing administrative, human resources and marketing advice nationally and internationally for other sectors. With experience in the implementation of ISO 9001 and SG-SST quality standards.

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