IAAPA Middle East Trade Summit 2023

CEUs: 8

Riyadh, Saudi Arabia

EVENT SOLD OUT

IAAPA EMEA is proud to announce the first IAAPA Middle East Trade Summit. Discover Riyadh, the next fast-growing attraction hub in the region. Network with local stakeholders, learn about requirements to do business in the area and a practical education programme to be set up for success. 

This Event is Now Sold Out

Attendee Pricing 

*Despite the fact it is complimentary, registration is required.

Agenda

Day 1: March 7, 2023

• 10:30 - 12:00: Registration opens at the JW Marriott Hotel Riyadh, Ballroom lobby
• 11:30 - 12:00: Conference Room 1 - Presentation Boulevard Riyadh City and Boulevard World: The entertainment hubs of the capital*
• 12:00 - 13:00: Networking lunch at The Kitchen On 3**
• 13:00 - 14:00: Conference Room 1 - Ride operations and design: Case studies
• 13:00 - 14:00: Conference Room 2 - Creating memorable moments: The art of excellent guest relations
• 14:00 - 17:00: Trade Connections
• 17:00 - 18:00: Conference Room 1 - Safety panel
• 17:00 - 18:00: Conference Room 2 - Pivotal market: Giga leisure and tourism projects under development
• 18:00 - 18:20: Break
• 18:20 - 19:30: Transportation to Boulevard Riyadh City*
• 19:30 - 21:00: EDUTour - Boulevard Riyadh City*
• 21:00 - 22:30: Dinner at Alnakheel restaurant*
• 22:30 - 23:30: Transportation to JW Marriott Hotel Riyadh*

*Limited to Full Summit ticket holder 

**Limited to Full Summit ticket holder or attendees with additional lunches option

Day 2: March 8, 2023

• 11:00 - 12:00: Registration opens at the JW Marriott Hotel Riyadh, Ballroom lobby
• 11:30 - 12:00: Conference Room 1 - Presentation Retailtainment: To mall or not to mall?* 
• 12:00 - 13:00: Networking lunch at The Kitchen On 3**
• 13:00 - 14:00: Conference Room 1 - Human capital panel: Preparing the next generation for the entertainment industry
• 13:00 - 14:00: Conference Room 2 - From vision to reality: How is the Kingdom's transformative vision for entertainment being delivered on the ground?
• 14:00 - 17:00: Trade Connections
• 17:00 - 18:00: Conference Room 1 - Don't miss out: Learn how to increase your theme park's bottom line
• 17:00 - 18:00: Conference Room 2 - Supply chain panel: Finding the magic that lies between creative vision and budget
• 18:00 - 18:20: Break
• 18:20 - 19:30: Transportation to Boulevard World*
• 19:30 - 21:00:  EDUTour - Boulevard World*
• 21:00 - 22:30: Dinner at Boulevard World*
• 22:30 - 23:30: Transportation to JW Marriott Hotel Riyadh & end of the event*

*Limited to Full Summit ticket holder
**Limited to Full Summit ticket holder or attendees with additional lunches option

Conference

Get ready for a dynamic and diverse conference experience that will provide valuable insights and practical tips for professionals in the leisure and entertainment industry. With a range of sessions and panel discussions covering various topics: 

• Study ride operations and ride design with case studies and insights on the skills and processes required to ensure the safety and enjoyment of guests
• Discuss safety research, developments, and trends with the experts
• Address challenges and strategies for training a large workforce in the leisure and entertainment industry, as well as key HR processes in regard to recruiting, onboarding, and a safe work culture
• Learn about revenue management and maximize the performance of secondary spending initiatives and how to effectively implement and measure the success of in-park sales such as merchandise and F&B
• Explore new developments in the Kingdom of Saudi Arabia with industry innovations and new ways of doing old things
• Learn how to deliver exceptional guest service with best practices and real-world examples and create long-lasting loyalty and emotional connection with guests
• Address the challenges and opportunities of the entertainment industry's supply chain, including sustainability and environmental, social, and governance considerations

Speakers

The following lineup of experienced industry speakers will participate in the education sessions: 

• Alan Love, Director, Choice Insight Limited (Expert European Ride Safety Report)
• Amanda Thompson OBE, CEO, Blackpool Pleasure Beach
• Ausamah Alkhatib, Director of Business Development, Experts Academy
• Ben Thompson, Chief Strategy Officer, Storyland Studios
• Brian Machamer, President, Six Flags Theme Park & Qiddiya Water Park
• Damien Latham, Chief Attractions Officer, SEVEN
• Emma Jane Forrest, Training Manager, Atlantis Resorts
• Emmanuel Calderara, Health and Safety Manager, Disneyland Paris
• Eric Cosset, Director Park Operations, Product Integration and Development, Disneyland Paris
• Fahad A. Alsaada, Deputy Director of Mechanical and Metal Standards Department, Saudi Standards Metrology and Quality Organization (SASO)
• Faisal Y Al Dossary, Co-founder, DYNO
• Fernando Medroa, Vice President Leisure & Entertainment, Alshaya Group 
• Isidora Diaz Heredia, Director HSE and Sustainability, Parques Reunidos
• Jan Taylor, Director Food & Beverage Operations, Six Flags Qiddiya
• Jim Pattison Jr., President, Ripley Entertainment
• Lukas Metzger, Head of Park Operations, Europa-Park
• Majed Alghanim, Managing Director, Ministry of Investment
• Massimiliano Freddi, CEO, Wonderwood 
• Maya Mattar, Executive Director, Lasting Impressions
• Mohamed Attia, General Manager Entertainment, Al Hokair Group
• Myron Pincomb, CEO, International Board of Credentialing and Continuing Educations Standards
• Neil Dwyer, Director of Operations, Six Flags Qiddiya
• Olivia Wyrick, Director Water Park Operations and Aquatics, Six Flags Qiddiya
• Pat Idzikowski, Business Line and Development Manager, TÜV SÜD
• Riyadh Al Zamil, Chairman, Allgroup
• Robert Aspinall, CEO, The Shipping Monster
• Sabine Lehmann, President, African Association of Visitor Experiences and Attractions (AAVEA)
• Shaun McKeogh, Chief Training Officer, the ProFun Academy
• Thorsten Koebele, Chief Officer Sales & Marketing, Mack Rides
• Vivien Exartier, CEO, Saudi Entertainment Academy
• Wouter Dekkers, Corporate Development Director, Parques Reunidos

Have you Joined the Attractions Industry Less Than Five Years ago?

If so, you will be interested in participating in the Institute for Attractions Managers (IAM), the professional development program in the attractions industry. Participants will gain a global attractions perspective, learn about all areas of operation, and will share best practices across different type of companies. Come early and join us!